Almost half of Europe's web users watch TV online - report

A study by mobile firm Motorola has found that almost half of European internet users are watching TV on the web.

The study found that 45% of European broadband users are already watching TV online, with the flexibility of internet TV being the main attraction.

  • French internet users watch the most TV online – 59% are doing so. Italian and British viewers come second and third respectively.
  • 57% of respondents want the ability to go online via the TV set during a live broadcast.
  • 35%  viewers want the ability to pause, fast forward or rewind live broadcasts.

The study looked at the behaviour of 2,500 broadband users in the UK, France, Germany, Italy and Spain.

Graham Charlton is Editor at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

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Reader comments (2)

  1. Avatar-blank-50x50 Mike Butcher

    10:24PM on 4th May 2007

    This will probably have a growing impact on multichannel TV over digital terrestrial and satellite.

  2. Avatar-blank-50x50 @licia

    4:32PM on 28th November 2007

    A great free quality website is TVonline. No download, install or invites needed :

    http://www.tvonline.2ya.com

    ****

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