Web radio site Last.fm is set to launch a video service this week, using the same model it currently employs for song recommendations to provide users with music videos.
The content will intially be provided by independent labels, including Warp, Ninja Tune, and Mute, but last.fm hopes eventually to build the "largest legal catalogue of music videos on the web".
The new service will allow Last.fm users to create their own personalised music video channels based on their playlist history.
The company says it has secured partnerships with Warner, EMI, and over 20,000 indie labels, and is in negotiations with Sony and Universal.
It also promises that the quality of its video will beat YouTube's - they are encoded at 128kbps compared with the video site's 64kbps.
Interview with Martin Stiksel of last.fm