Technorati adds authority rankings, receives funding

Blog search engine Technorati has added a new feature that ranks blogs by 'authority', replacing earlier references to how many inbound links a blog has generated.

A blog's 'authority' is now determined by the number of sites linking to it, rather than the overall number of links, with better scores for link-love from higher-placed blogs.

Technorati has also changed the blog profile page, removing the Alexa traffic graphs and adding the most recent posts, as well as references from other blogs.

 E-consultancy profile page

Meanwhile, Technorati has announced that it has expanded its Series three round of funding to $11.52m (£5.8m), adding DC Incubation to existing investors Draper Fisher Jurveston and Mobius Venture Capital. Rumours had been circulating that the site was up for sale.

Further reading:
Blogosphere still growing - Technorati

Graham Charlton is Editor at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

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Reader comments (1)

  1. Avatar-blank-50x50 Bob Smith

    11:59PM on 14th May 2007

    Their ranking system is flawed. The myspace blogs are not even ranked in their top 100.

    How do they even generate revenue with a broken system?

    This is a dot com bubble company.

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