While multiple e-tailers are still looking for ways to cash in on Twitter followers, some are already reaping the rewards. Dell made an astonishing announcement yesterday.
The company's has landed over $2 million in sales since June 2007, half of which were generated over the period of the last 6 months. The second million was driven in by "posting offers and responding to questions on Twitter.com/DellOutlet."
In addition, Dell has stated their Twitter activity is "driving interest in new product as well," and some people who visit Dell's online store through their Twitter account "ultimately decide to purchase a new system." These purchases of new systems amount to another $1 million, making the company's cumulative Twitter-driven sales eclipse $3 million.
At the moment of this post, Dell has over 600,000 followers, and tweets 1-4 times daily. Comparing @DellOutlet to other Twitter accounts, Twitalyzer gives its influence a "score of 39.2 out of 100" (average influence scoring only 26.4 out of 100) and rates this account one that is only "becoming established". More here, and a screenshot below:
There seems to be a lot of room for growth, and it will certainly be interesting to see how Dell's sales grow as their account becomes more influential.