Convincing the boss to invest in social media

by Jeff Molander 15 June 2009 14:21 1 comment Print

So, you've decided to 'get social' with customers on the web, but how can you build strong reasoning to support the decision? How can you get the boss on your team and actively investing in social media at your side?

Sam Decker, CMO of Bazaarvoice, offers some level-headed advice to those seeking to win the participation of top brass.

Jeff Molander is a professional speaker, publisher and accomplished entrepreneur having co-founded what is today the Google Affiliate Network. He can be reached at . He is a guest blogger on Econsultancy.

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Reader comments (1)

Robin Broitman
2:47PM on 15th June 2009

Thanks for this very helpful video. I especially like the technique that Jeff mentions of surveying customers and showing the results to C level executives. On my blog, I've compiled a a range of links to articles with lots of tips on this topic - How to Sell Social Media to Cynics, Skeptics and Even Luddites: http://www.interactiveinsightsgroup.com/blog1/how-to-sell-social-media-to-cynics-skeptics-luddites-tips-resources-advice/