When it comes to social media you might be busy trying to separate the opportunity from the bullshit, such are the interstellar levels of hype and associated jargon that are plaguing this space.
Nevertheless, I for one believe that a solid social media strategy can make a real difference to your business, helping you to drive engagement in order to boost customer satisfaction, retention, and profits. But that's not to say it will be easy: there's a lot to figure out and each company has different needs (and challenges to overcome).
They say a picture is worth a thousand words, so I thought I'd aggregate a few of the social media visualisations I've spotted in the past few weeks to help you make some mental leaps of faith, or use in your internal pitches, or otherwise determine that it's all a bunch of hot air, as you see fit.
Caveat: some of these are more badass than others!
Social Media ROI
Social Media Landscape
[by Ivan Walsh]
Tools and Methods of Social Media
Social Media Laws of Attraction
Five Step Social Media Program
20:20 Social Media Approach
Everything I Learned About Twitter I Learned In Grade School
[by johnny goldstein]
Brands and Social Media: Characters and Evangelists are Touchpoints
[by Stefano Maggi]
And finally two for the cynics...
Social Media Venn Diagram
All images republished under Flickr's Creative Commons licence. Some of these visualisations are available in larger sizes via Flickr (but not many, alas).