This week’s top six infographics

Once again we round up six of the best infographics we’ve seen this week.

The topics include tech trends, Apple’s cash reserves, big data, and the best ways to optimise your YouTube channel.

By David Moth January 31st 2013 21:57

Unmissable ed-tech trends for 2013 (Online Colleges)

Where does Google makes it money? (Word Stream)

Apple’s pile of cash (MBA Online)

Data rich and insight poor (Yesmail)

New gadgets shaping consumer behaviour (Baynote)

10 ways to optimise your YouTube channel (Brafton)

Article Mobile

This week’s top six infographics

Once again we round up six of the best infographics we’ve seen this week.

The topics include how brands use Twitter, local search, internet security, the biggest moments in social media in 2012, and the state of viewable impressions.

Article Video Advertising

American Express syncs with Twitter. Gimmick or new social commerce platform?

Strides in social commerce have been made with Facebook and Pinterest but, until today, brands and ecommerce specialists haven’t been able to crack the code when it came to Twitter.

American Express and Twitter have announced they are joining forces by allowing members to sync their Amex cards with their Twitter accounts and then tweet special hashtags to make purchases.

This is not the first foray into connecting American Express member cards with social networks. They have focused on the interconnection with commerce and social since it launched its Link Like Love program with Facebook in 2011 and they have been promoting Twitter deals since last year.

But is this Twitter partnership just another gimmick or something more?

Article Social

Australian marketers, why are you benchmarking yourselves?

Marketers, you are not normal.

You may think you know what the average consumer wants, but the reality is that you do not have normal internet habits, you do not shop like the average consumer does and you do not have average social media knowledge. You cannot be a focus group.

This is the message that ExactTarget is attempting to get out in their new report, Marketers From Mars, which compares marketers’ use of email, social media and other channels against that of consumers – and is something Econsultancy has raised before as being an issue within the industry.

Article Ecommerce

What exactly is AI-powered commerce search and what does it mean for retailers?

We’ve seen lots of examples of new intelligent search features or conversational agents in the last six months in online retail – from Walmart, Instacart and Amazon, for example. In a recent article, I tried out some AI-powered product discovery features to see how useful they might be for shoppers. And though they each provided distinctive […]

Article Innovation and Trends

14 examples of augmented reality brand experiences

Augmented reality has surged in the headlines of late with the release of Apple’s Vision Pro headset and Meta teasing a potential rollout of AR glasses as it marks the 10-year anniversary of its VR/AR outfit, Meta Reality Labs. If augmented reality headsets and eyewear become more commonplace, brands and entertainment companies may take the […]

Article Privacy and data protection

Retailers’ guardrails for generative AI need to match up to their level of investment

A joint report from Salesforce and the Retail AI Council suggests widespread retailer investment in generative AI – but a lack of structure and guardrails to ensure it is used effectively and above all, ethically.

Article Privacy and data protection

Above all else, consumers want their data used responsibly: report

Nearly two thirds of consumers rank data security as critical to their CX expectations. They want to know their data is being looked after, especially in the hands of generative AI.

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