i've rounded up ten recent infographics on B2B marketing and related issues, including funnel optimisation, marketing automation, and B2B in social media.
Where possible, I've added the infographics to this post in a readable size, but for others you can click on the image to see a larger version...
B2B content marketing (Buyersphere)
B2B lead nurturing guide (EBM)
LinkedIn strategies for B2B (Leadformix)
B2B social media marketing (via Mashable)
QR codes for B2B marketing
B2B marketing strategies (KISSmetrics)
B2B social media landscape (elearningexamples)
Funnel optimisation (via MarketingSherpa)
Use of LinkedIn by B2B marketers (mindjumpers)
The current state of marketing automation (Funnelholic)
Reader comments (9)
3:08PM on 23rd September 2011
Love the content burger graphic. It's really interesting to watch how content marketing has evolved over the years and what kinds of content readers have come to expect.
4:18PM on 23rd September 2011
I liked the B2B social media marketing infographic, I'm surprised that many B2B companies have social networking accounts but also how inactive they are and their general outlook on social media.
10:10PM on 23rd September 2011
Thanks for sharing, infographics are so awesome, especially all in one place! My favourite is the 'B2B social media landscape' one, as this is really useful graphic to get internal and external 'buy-in' from non-marketers.
11:25PM on 23rd September 2011
it is brilliant to see how info graphics and images can describe complex b2b propositions in such an informative and creative way -however,what is missing is the richness and interactivity of the content. It needs to move! It needs to be animated, with some music, a voice over and it needs to be interactive, with calls to action - and it shouldn't just sit on a web page, but should be on a self tracking landing page such as a FLIMP so it can be sent to target audiences by video email, video seo, social media, and video to mobile and then tracked and reported on in real time. This will be the real power of info graphics going forward....
11:25PM on 23rd September 2011
it is brilliant to see how info graphics and images can describe complex b2b propositions in such an informative and creative way -however,what is missing is the richness and interactivity of the content. It needs to move! It needs to be animated, with some music, a voice over and it needs to be interactive, with calls to action - and it shouldn't just sit on a web page, but should be on a self tracking landing page such as a FLIMP so it can be sent to target audiences by video email, video seo, social media, and video to mobile and then tracked and reported on in real time. This will be the real power of info graphics going forward....
MD at s-digital Ltd
11:24AM on 26th September 2011
From the perspective of creating infographics, it's incredibly valuable to express complex propositions to customers so readily (saves a 1000 words) and the process of creating them can also help and inform focus on the outcomes....
4:59PM on 26th September 2011
Absolutely fantastic infographics. We've seen few leads from our social media efforts, but hopefully this will change over time.
11:28AM on 29th September 2011
Infographics provide a real cut through method of communicating and summarising some complex relationships - loads of work must go into these, and thanks to the web and generosity of their authors, the whole community can benefit.
Great to see some B2B applications too!
11:48AM on 7th October 2011
Phenomenal collection1
Many thanks - I have tweeted this half a dozen time today!
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