As everyone goes Pinterest crazy, more and more stats are emerging about its potential for online retailers and marketers.
This infographic from Maxymiser contains some useful data on who is using the site, what they are doing on the site, as well as some ideas on how brands can use Pinterest.
For more on Pinterest, see guest blogger Dave Wieneke's three part series. He explains its potential for digital marketers, the copyright issues which may threaten it, and Pinterest's business model.
Reader comments (1)
1:12PM on 22nd March 2012
When considering Pinterest for a campaign, I think most strategy people can't get past the reality that in the UK, unlike the US, the audience reach seems extremely small and more geeky/business focused. i.e. 200K unique vistiors according to this blog.
http://theblogconsultancy.typepad.com/techpr/2012/02/pinterest-uk-stats.html
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