How UK shoppers use discount vouchers: infographic

In just a few years discount vouchers have become a massive online industry, and now even the likes of Google, Amazon and Facebook are determined to get a slice of the daily deals market.

The main players in the space are still LivingSocial and Groupon, although the latter’s woes on the stock market and with advertising authorities could precipitate a swift fall from grace.

So how are UK shoppers using all the voucher codes they are offered on a daily basis?

Savoo.co.uk surveyed 1,365 UK adults who use discount voucher codes to find out what consumers use them for and exactly how much people are saving as a result.