The legal history of Google: infographic
As a firm at the sharp end of information management online, Google pushes the boundaries more than most – and consumers, the press, politicians and the legal world will often push back from the other side.
Progress should be the product of those opposing forces. So here’s an infographic charting the legal history of Google from 2003-2011. We at Greenlight will let you decide.
How much of a dent could Facebook make in Google’s search business?
With recent news that Google is more forcefully entering the social realm by integrating Google+ into its results, what about Facebook? What impact could it make in search?
While Google and Facebook have a very similar number of users, there is a notable difference in the revenues they extract from their users. Google makes over seven times more money, pulling in $29.3bn a year while expert estimates (Facebook is still privately held) puts Facebook’s ad revenue at about $4bn (this year).
Search is, quite simply, the best game in town, commercially speaking.
Three new ways to visualise your SEO performance
SEO practitioners don’t typically share their operational methods. Our sector is reliant on gaining competitive advantage through hoarding methods and techniques for just long enough to benefit from them, and then sharing them to gain some love and respect as a bonus.
This also extends to methods for displaying SEO data and visualising performance. For instance, search agencies never willingly allow their reports to be seen by their competitors.
Therefore, I want to break rank somewhat and present three interesting ways to display SEO data and information, methods that I’ve not seen others use out there and that are increasingly becoming standards within my own companies.
TV and search: associative marketing in a two-screen world
Everyone is aware of product placement, the deliberate incorporation of a product or brand into a movie, television episode or other media vehicle to promote it to the viewing audience, typically in a subtle way to create affinity and recognition over time.
However, there’s more to product placement than simply placing a Papa John’s pizza box in clear view in a major sitcom.
From a marketer’s perspective that is only one facet of how what appears on TV can impact on what consumers then think about and do, and it isn’t limited to just brand placement, recognition and recall either.
Clients get the (search) advertising they deserve
David Ogilvy once said ‘clients get the advertising they deserve’.
Having been COO of a search agency for each of the last 10 years, I can tell you with some authority that Ogilvy’s quote is as true in the digital specialisms of SEO, PPC and Social Media as it is in the broader advertising discipline.
Social proof for digital marketers: a primer
Bar staff and subway buskers will routinely ‘seed’ their tips jars and guitar cases with some change so that passersby think that contributing is what is expected and are then compelled to do so themselves.
Can online marketers tap into this same psychology?
How online marketers can adapt to the weather
The weather in 2010 made front-page news across much of the planet. Washington's storms caused power outages, NYC endured insufferable heat, and the UK was brought to its knees by snow.
With retailers reflecting on their 2010 performance, the effect of the weather on online sales and how marketers can respond is worthy of investigation.
Infographic: Search engine market shares
Is Google dominant everywhere? Find out with our infographic showing search engine market shares across 10 countries around the world.
Two channels. One search. Zero excuses.
Most brands now engage in organic and paid search to a greater or lesser degree, but most do so with little understanding of the interaction between the two mediums, and therefore fail to acknowledge that search is one medium and not two and should be managed as such for maximum return.
Who should own your social media monitoring?
PR agencies, full service media agencies, social media pure plays, search agencies and client-side teams are all staking claim to social media monitoring, but who should really be responsible for it?
The question is simpler than the answer...
