Andrew Girdwood
Andrew is Media Innovations at bigmouthmedia. He has been in digital marketing for over nine/ten/many! years. In his time at bigmouthmedia he has been responsible for Search strategy, the coordination of Paid and Organic Search, the coordination of Search and Affiliate Marketing and Social. He comes from a technical background and has an honours degree in Computing Engineering.
In his spare time he likes to dabble in even more search, social, affiliate and even a bit of display testing. In fact, it's a challenge to get him stop talking about digital marketing.
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The Advertising Standards Authority in the UK has a wide remit. In March 2011 this remit further expands, with backing from Google, to look at claims and sales practises on websites. It’s already possible for the ASA to investigate PPC campaigns.
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by Andrew Girdwood
17 December 2010 10:53am
32 comments
Google will make some important changes to their legal terms and agreements with agencies next year. It will force extra transparency and it is a good thing.
Let's speculate who they're going after...
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by Andrew Girdwood
02 August 2010 09:30am
4 comments
Some have argued that the stalwart search engine Ask Jeeves could become illegal in the UK after September.
I'm not a lawyer, so I'm not going to offer any legal observations, but there does seem to be an issue with some interesting adverts in the search engine...
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by Andrew Girdwood
28 July 2010 10:46am
2 comments
It's not widely known, but Google has appointed an official search agency. At least, this search agency works with Google in the United Kingdom, though not globally.
The problem over the last year or so has been that scammers have known about this agency and have made several attempts to impersonate them.
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by Andrew Girdwood
27 July 2010 09:01am
14 comments
Every now and then someone blogs a clever way to turn affiliate links into SEO friendly links and the post always gets some attention. In my experience, though, you might not want to do this.
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by Andrew Girdwood
04 March 2010 10:29am
16 comments
I'm an affiliate. I've been one for years. I get really frustrated when I get emails from merchants, or worse; their affiliate agency, that are useless. It happens too often and all these mistakes are so easy to avoid.
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by Andrew Girdwood
02 February 2010 14:14pm
3 comments
This post is intended to be a whirlwind of the three main competing comment communities; Intense Debate, Disqus and the newly rebranded ECHO.
I know from experience people, still, always want to talk SEO when we start to talk comments so let’s tackle that head on...
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by Andrew Girdwood
04 January 2010 10:34am
150 comments
It is ridiculously easy to use Google's personalisation features to 'trick' analytics and bid management packages. If you believe shady folk make money in outsourcing click fraud activity to low wage economies then it's easy to believe the same workforce can be used to make money with this technique.
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by Andrew Girdwood
15 September 2009 15:14pm
4 comments
Facebook is a little like Las Vegas. I don't mean that you get pulled in by what seem harmless little games at first, only to become dangerously addicted and then unable to leave the place.
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by Andrew Girdwood
12 August 2009 10:20am
2 comments
Google runs the risk of a serious and potentially damaging investigation into monopolistic or anti-competitive practises. The search engine has been careful not to fall foul of the strict American rules but will a careless slip with eBooks cost them dear?
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by Andrew Girdwood
09 June 2009 10:26am
1 comment
