Andrew Girdwood

Andrew is Media Innovations at bigmouthmedia. He has been in digital marketing for over nine/ten/many! years. In his time at bigmouthmedia he has been responsible for Search strategy, the coordination of Paid and Organic Search, the coordination of Search and Affiliate Marketing and Social. He comes from a technical background and has an honours degree in Computing Engineering.

In his spare time he likes to dabble in even more search, social, affiliate and even a bit of display testing. In fact, it's a challenge to get him stop talking about digital marketing.

Google's agency subsidy - how badly will it be missed?

Here in Europe, agencies have enjoyed funding from Google. It was there to encourage training and innovation. It's going.

Google has closed the purse strings and I thought I'd write down what this means to me.

by Andrew Girdwood 21 September 2007 08:30am 1 comment

What does PageRank mean today?

Google's PageRank metric has become rather controversial. Some SEOs will argue that PageRank is now entirely meaningless. Are they right?

by Andrew Girdwood 07 August 2007 07:34am 4 comments

How much traffic does my competitor get?

Even if you had a spy in the heart of your competitor's e-commerce team, you might struggle to answer this question.

It's far from impossible that your competitors are neither appropriately recording their web traffic nor confident in which metrics to analyse.

by Andrew Girdwood 12 July 2007 10:00am 10 comments

Graduates divided over online marketing courses

I took advantage of bigmouthmedia's recent recruitment reception to survey 107 graduates.

Lots of them thought their universities did enough to highlight the importance of the internet, but an equal number strongly disagreed.

by Andrew Girdwood 04 June 2007 12:41pm 1 comment

How will Google's CPA offering affect agency pricing models?

There are a number of different pricing models for agencies running paid search campaigns in the UK and it is just possible that Google's cost-per-action (CPA)adverts could bring about changes.

by Andrew Girdwood 17 May 2007 11:17am 1 comment

Affiliates can be your social media allies

Brands who burn their bridges and leave behind angry affiliates risk losing valuable social media allies, writes Andrew Girdwood.

by Andrew Girdwood 09 May 2007 08:00am 1 comment

Using search to measure offline success

One of the reasons why search is so great is its accountability. The same cannot be said for some forms of offline advertising. The good news is that you can use search to help gauge offline success.

by Andrew Girdwood 25 April 2007 09:31am 3 comments

Why to be great at PPC you have to be good at SEO

Google’s Quality Score is forcing paid search advertisers to adopt joined up thinking in PPC campaigns, writes Andrew Girdwood.

by Andrew Girdwood 10 April 2007 09:03am 1 comment

Meta, meta, meta

There is at least one constant in the everflux of Search landscape; the importance of meta tags ebbs and flows. Is 2007 a year where the value of meta tags increases again?

by Andrew Girdwood 26 March 2007 11:52am 0 comments