Andrew Warren-Payne

What are the most important challenges facing paid search?

Earlier this year, Econsultancy launched the latest edition of the Paid Search Agencies Buyer’s Guide.

As is the case for most buyer’s guides, we invite experts from top agencies within the field to share their knowledge on what is happening within the industry.

So much material was contributed for the guide that we couldn’t include all of it. Instead, we are offering some of their insights here on the blog.

by Andrew Warren-Payne 21 August 2012 11:16am 2 comments

What are the important trends in bid management technology?

Following the release of our PPC Bid Management Technologies Buyer’s Guide, we’re continuing to share some of the insights that those working in the field provided us with in the run up to the guide.

Last time we shared 18 key tips for companies considering bid management technology from our contributors. For this post we share answers to the question, “What are the most important trends occurring in the bid management technology market?”

by Andrew Warren-Payne 15 August 2012 09:17am 1 comment

18 key tips for companies considering bid management technology

In our recently published PPC Bid Management Technology Buyer’s Guide, we set out some of the issues that companies should consider when investing in bid management technology.

To provide the best advice, we approached people working at the coalface of paid search and bid management and offered them the opportunity to share their wisdom.

As usual, we received far more material than we could fit in the guide. Here are some of the expert tips to consider and pitfalls to avoid that will help you get the best possible success out of bid management technology.

by Andrew Warren-Payne 13 August 2012 09:51am 2 comments

What are the biggest opportunities within paid search?

On the research team at Econsultancy, before we put together our guides we often seek the input of professionals working at the sharp end of their field.

This was no different for our Paid Search Agencies Buyer’s Guide, where we asked leading specialists from paid search agencies to contribute some of their thoughts as to what has been happening within the industry.

As is always the case, we received far more input than we could put in our report, so we would like to share some of it here.

by Andrew Warren-Payne 14 August 2012 09:06am 1 comment

Companies struggling to perform attribution and online/offline measurement

One of the holy grails for digital marketers is to be able to calculate the effectiveness of each stage of a customer journey and to optimise it to increase sales.

While some would have hoped that the often-cited quote attributed to Lord Leverhulme would become a relic of the past, unfortunately companies are still struggling to measure their customer journeys.

by Andrew Warren-Payne 11 July 2012 09:27am 6 comments

Examining the paid search impact of the Microsoft Yahoo Search Alliance

With the Microsoft Yahoo Search Alliance having finally made it to Europe, we looked at whether companies and agencies would be considering spending more money on the platform, particularly given concerns about Google’s near-monopoly within the UK search engine market.

For our UK Search Engine Marketing Benchmark Report, published in association with NetBooster, we asked companies how they had changed their paid search budgets across Google, Microsoft/Yahoo, and other search engines.

by Andrew Warren-Payne 10 July 2012 09:26am 1 comment

Where are web analysts focusing their efforts?

In our newly released Online Measurement and Strategy Report, published in association with Lynchpin, one of the key trends to emerge was how the shortage of experienced analysts is impacting on the ability of businesses to gain the most value from their data.

by Andrew Warren-Payne 09 July 2012 09:13am 3 comments

UK paid search market worth more than £4bn – new report

The UK paid search market is expected to grow by 14% and reach a value of £4.19bn by the end of 2012, up from £3.68bn in 2011.

The figure, published today in our UK Paid Search Agencies Buyer’s Guide, includes media spend and money spent on agency services and consultancy.

by Andrew Warren-Payne 30 May 2012 12:09pm 7 comments

Search and social media marketing spend remains strong – new report

Digital marketing budgets in search engine and social media marketing are continuing to rise despite challenging economic conditions, according to research released today.

The UK Search Engine Benchmark Report, published in association with NetBooster, has for the past five years shown that companies have continuously invested in the opportunities present in SEO, paid search and social media marketing.

by Andrew Warren-Payne 24 May 2012 12:07pm 2 comments

Google launches enhanced listings for brands

With the release of Google+ in September 2011, businesses have been looking to see how the platform can assist in their digital marketing efforts.

In particular, companies have been keen to see how Google+ can impact on search engine marketing.

by Andrew Warren-Payne 22 May 2012 10:04am 31 comments