Arianne Donoghue

Using real-time PPC pricing to increase sales

Many online retailers have hundreds if not thousands of products for sale on their sites.

For these retailers there is great value in using real-time pricing in their PPC ads to drive conversion.

However, such a strategy can bring challenges for a team.

Top 10 tips for improving your PPC landing pages

As Econsultancy highlighted earlier this month, Google has introduced the most significant changes to its PPC algorithm for some time.

We’re all aware of how important click-through rates are in determining your Quality Score but Google’s recent update now places greater emphasis on the importance of landing pages.

Alongside the undoubted effect such pages can have on improving conversion rate we’ve compiled Top Ten Tips for anyone looking to either build or choose the best possible landing pages for their campaigns.