We’ve covered second screening a bit on this blog (like this on Twitter's lead over Facebook), but with Zeebox providing an ever more sophisticated product, I don’t think we’ve fully taken stock of the possibilities for advertisers.
Yesterday I attended Mobile Marketing Live and listened to Ernesto Schmitt, CEO and Co-Founder of Zeebox, talking about the future for the product, and TV in general.
In this post I’ll look at what Zeebox looks like now, which broadcasters are supporting it, opportunities for advertisers, and other possible revenue streams for the company.
The question I'll attempt to answer - 'Are the incentives for users as broad as those for advertisers?'
It’s Thursday, and as is traditional, we’ve spent a fair bit of time this week looking at some very silly things on the internet (who says we don’t put in the hours?).
This week’s things that made us go lol are listed as follows.
If you want to send us a web curio, tweet us at @econsultancy or @lexx2099, the man that brings you all this insight. Enjoy the severance pay, Matt!
You may have noticed that next week is the Festival of Marketing, London’s answer to SXSW and Cannes Lions, and indeed the very definition of marketing as it is now.
So, to give you a promo post to keep you interested, I thought I’d bring you some marketing creative from London’s past, when OOH and print were pretty much the only way to market.
We hope to see you next week at a festival that the Mayor of London himself has described as ‘the perfect opportunity for our world leading creative and digital sectors to come together’.
Before I give you the creative, check out our promo video for the festival, and a brief summary of what’s on.
Until recently, the development of marketing technologies has occurred at a high enough pace to preclude a new definition of marketing.
But now, we feel the new discipline can be defined in broad terms, with digital pervading pretty much everything you do as marketers.
Next week the Festival of Marketing debuts in the city of London, with conferences, events and parties all hung off the core tenets of Econsultancy’s Modern Marketing Manifesto. At the festival we'll add the detail to the manifesto. Which brands are doing precisely what? And is it working? How have benchmarks moved?
If you haven’t seen the festival line-up, check out the website, and if you haven’t read our manifesto, check that out, too. We’ve had great feedback on our new definition of marketing, with many of you ‘signing’ in agreement by commenting on this post.
As part of this search for feedback, we recently surveyed around 700 Econsultancy users and assayed what level of agreement they show with the ‘pillars’ of the manifesto.
Although we had already incorporated your opinions into our draft, we wanted to find out how precisely the final treatise hits the nail on the head, or if indeed we’ve missed the nail and struck a thumb.
I've started rounding up notable posts each month, with aim of ensuring our dear readers never miss a useful article, or a blog post that can make you feel a bit more of a jedi.
Here's the roundup from September, with 10 posts for you to bone up on SEO, analytics and the like, and three posts to sit back and enjoy with coffee.
Nearly twelve million people in the UK have a limiting long-term illness, impairment or disability.
Ofcom recently published its Disabled Consumers’ Ownership of Communications Services Report, which reveals younger disabled people now have roughly the same level of internet access as the non-disabled.
What are the common mistakes of accessibility and what does the landscape look like for disabled consumers' access to the web?
As we've just had Social Media Week, I’ve been thinking about the unnatural relationship between the commercial considerations of brands and the social motivations of their customers.
If we admit it’s ludicrous to create a formula for making friends in the real world, then it’s also difficult to preach to brands on a definitive way to engage fans online. That’s because social media to a lot of people is considered respite from advertising.
The only way to advertise is to make sure your content is engaging enough to be considered not content. If you can do that, your adverts will be shared, my son.
With 100 hours of content uploaded to YouTube every minute, your brand has to understand the alchemy of boredom. Thankfully, Unruly Media has been taking steps to bring some sanity to sharing.
I might not be the best qualified to write this article. I’m a young upstanding man of 28 years, so I was 13 when Google came along.
I haven’t known work, barely known play, and certainly haven’t known facial hair to exist without Google (some say I still don’t know about those things).
Google has done so much, not just ensured we never again have to climb up ladders in libraries, ask strangers for directions or call directory enquiries ever again.
I’ve been exploring the Google timeline for nuggets of interest on Google’s 15th birthday...
Vine is beautiful. It costs nothing but time, it rewards creativity, trial and error, and patience. Many brands have made great use of Vine, and the medium is magic when its potential is realised.
So we thought we'd see what we could get our audience to create, to promote the Festival of Marketing, where Ian Padgham, Professional Viner, is one of the many speakers at our PUNCH event, just one part of a packed week.
We're giving away some Festival passes, and some tickets to Marketing Frenzy, the week's showstopping party at Fabric in London.
So without further ado, here are our first winners. We've still got some tickets to give away, so send in your entries and we'll do another roundup next week.
Sending email attachments to pitch for work is starting to feel like an ugly way to present your hard-crafted work to clients.
Marvel has been created to smooth this process via Dropbox, allowing files to be converted to prototypes once uploaded.
I spoke to Murat Mutlu, Product Designer and Co-Founder about Marvel app.