Google still has its free analytics product, but now it has announced a paid-for version of Google Analytics, called Premium, which will be a $150,000 per year product.
In one brief announcement today from Google a very bold approach is being embarked upon. That is, going from a single free-to-all product, to one that is now split into two offerings: Google Analytics Standard (free) or Premium ($150,000 per year).
That's a big change for Google Analytics, so what's the difference?
Key Performance Indicators (KPIs) are important
to drive improvement for your website. Although it is obviously interesting and
insightful to compare how your website is performing against your peers and competitors,
it can be a mistake to place too much emphasis on external industry benchmarks.
These external benchmarks can be misleading and often end up with you finding the benchmark that
fits your story, giving a false impression of success.