Chris Bishop
Chris began his career in online media in 1999 as publisher and owner of an online sports network, from there he was one of four people to graduate in the UK’s first e-business degree. From there he held acquisition roles at Johnson & Johnson, TradeDoubler, Hotel Chocolat and House of Fraser before setting up 7thingsmedia in April 2009.
Under the expert leadership of Chris, 7thingsmedia has been named “Best Agency” for three consecutive years at the Performance Marketing Awards. The London & New York-based agency consistently delivers outstanding results and triple digit growth on behalf of global “superbrand” clients including boohoo.com, MARS and Ted Baker.
Chris holds a plethora of accolades acknowledging his contribution to online marketing, including the prestigious title of “Marketer of the Year” from The Drum and a place in VOGUE.com’s 100 Most influential People in Online Fashion.
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Do you have a localised SEO strategy? Are you making effective use of Google Places? If you are not, like many brands, then you are missing a trick.
For any brand, having an all-encompassing long term SEO strategy, targeting high volume key phrases, is essential to maintaining a continual revenue stream.
However, a vital area that can produce shorter term success but is often overlooked is the opportunity for localised SEO.
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by Chris Bishop
14 June 2013 10:09am
12 comments
Based out of the 7thingsmedia New York office, I was glad to attend this week's Linkshare affiliate network Symposium.
The networking-heavy event had various sessions that were packed with affiliate insights, tips and best practice processes.
However, one session which particularly caught my interest was with Andy Hoar from Forrester Research on the Direct and Indirect value that affiliates deliver to advertisers.
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by Chris Bishop
02 July 2012 10:25am
5 comments
As retailers begin to ramp up their online presence overseas, two weeks ago at a conference in San Francisco I was asked to examine the benefits – and challenges – of international e-commerce.
Entitled: The Global Push, I took the audience through a statistics rich presentation that should be an aid to any brand considering global e-commerce expansion.
For those of you who weren't there, Fiona Gandy, Key Account Manager at 7thingsmedia, will cover a rundown of the session, summed up in seven takeaway tips.
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by Chris Bishop
22 March 2012 11:39am
2 comments
Yesterday at the IAB's affiliate marketing council, chair Kevin Edwards presented an unbelievable quote taken from The Economist, a weekly newspaper with a focus on politics, policy and an authority on global business news. Let's have a look at it...
This is simply a poorly researched and mal-educated quote from a respected print magazine which, unfortunately, is read by senior management within many organisations.
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by Chris Bishop
26 November 2010 13:12pm
14 comments
In a world where social networking is key, I was glad to be involved in the Engaging Times summit in Chicago last week.
According to Engage chairman Stan Rapp, 'today’s consumers are the most narcissistic in history. We’re all looking after brand I.', while Don Peppers, head of Peppers & Rogers thinks that companies should not 'waste money on social media until your organisation can competently handle a customer phone call or email.'
The event was thought-provoking for a number of different reasons but the stand-out message is summed up nicely in these two quotes.
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by Chris Bishop
25 August 2010 09:02am
7 comments
Are you currently avoiding affiliate voucher codes and offers due to the worry of its effect on your brand’s perception? Are you pushing too much distress marketing on your website? Allow me to take you through an anecdotal approach to tactical consumer offers.
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by Chris Bishop
06 May 2009 10:30am
2 comments
