Chris is a domain expert on platform technology (specifically workflow, data management, and demand-side) and writes regularly for industry publications like ClickZ. He may be contacted through his blog at www.chrisohara.com.
I fought Facebook, and Facebook won
How can you make the most of the power of platform economics to drive success? Learn what to look for in a platform.
Last month, I wrote about my unfortunate experience with Facebook, which took it upon itself to broadcast my entire Spotify listening experience to the world, seemingly without my knowledge or permission.
This aggravated me to the point of proclaiming, quite publicly, that I was going to “commit Facebook suicide” and end my relationship with the social media behemoth. It turns out that is easier said than done.
The RFP is dead: new concepts in audience discovery
Real-time bidding, data segmentation, and new buying methodologies have made a dinosaur out of the traditional agency request-for-proposal.
A programmatic approach to budget allocation and audience discovery is coming soon that will forever transform the RFP from a static document to an effective attribute matching engine that can effectively connect the demand and supply sides in media.
Three reasons why the digital display ecosystem will fail
Here are the three reasons most of the companies within Terence Kawaja's display advertising landscape map will fail, and the three types of companies that will win big.
The death of the digital media agency?
Three fundamental changes to the media business are threatening the current business model for digital media agencies.
These are: the ubiquity of platform technology, the shift back to premium placements as brand budgets return, and the coming threat from social media.
Why Real Time Bidding is more important than you think
Getting RTB (real time bidding) right is the key to success for many of the companies in the digital media ecosystem.
This post explores the trends in real time bidding to look for over the next 18 months as systems provide more premium inventory; enable private exchange buying; move beyond display into other digital media types; and provide immediate buying opportunities.
