Ciaran Norris

Ciarán is the head of digital for the Irish arm of global media agency Mindshare, and has been working online since getting a job in a Sydney internet cafe in 1999.

Swatch's Valentine competition isn't too Flash

Using print advertising to drive traffic to online properties is a great example of integrated marketing.

Except when the consumers can't access the site.

Has the tipping point arrived for the mobile web? Are you ready?

Commentators have been predicting the explosion of the mobile web for years now, but a couple of factors suggest that this year they may be right.