F-commerce is proving to be a tough nut to crack for many big high street retailers.
Major brands like Gap, J.C. Penney, Nordstrom and Banana Republic have shut down their Facebook stores in recent months after the predicted boom in socially driven sales failed to materialise.
Yet thousands of small and medium sized businesses are making a good living from f-commerce through integrated sales platforms such as Payvment.
Payvment currently powers 150,000 stores and adds 1,500 more each week, accounting for 80% of Facebook shopping
So what is the future for f-commerce and where do the opportunities lie?
We spoke to Payvment CEO Christian Taylor to find out why he thinks the big brands failed and how SMEs are getting it right.
More than two years of Twitter data has been made available to marketers through social data platform DataSift.
Data doesn’t come much bigger than the estimated 250m tweets that users fire off every day, and Datasift’s cloud-computing platform hosts more than half a petabyte of historical information dating back to January 2010.
LinkedIn has launched a ‘Follow Company’ button that can be installed onto a company's web pages and online marketing materials.
It is essentially the same as the Facebook ‘like’ button, and means the brand’s updates will be immediately fed into the status updates on the user’s LinkedIn homepage.
Social enterprise software company Buddy Media has acquired Brighter Option in a move that extends the company’s services to include paid Facebook ads.
London-based Brighter Option is a Facebook Ads API partner that provides social ad management software.
Adobe has launched a new web-based video technology platform that allows marketers to create and edit live video clips for use in online advertising almost instantaneously.
The Primetime Highlights software, which was launched today at Mobile World Congress, means that marketers could create an ad featuring video content from a live event that is still ongoing.
It integrates with the Adobe Auditude ad platform, which delivers behaviourally targeted video ads, to create a single workflow for creating and monetising live video clips in real time.
Yahoo has started the process of merging its UK search marketing accounts and search traffic into Microsoft's adCenter, so all search results and ads will now be delivered by Bing.
The migration, which is due for completion at the end of April, means the ad platform will now account for around 6% of UK search traffic.
A new report by Affiliate Window and buy.at examines how affiliate promotions can complement an advertiser’s online marketing strategy to deliver incremental sales.
Affiliate Window client strategist Owen Hewitson points out that advertisers commonly question the extent to which the sales achieved through the affiliate channel are incremental.
Only 10% of the brands in IMRG/Hitwise's list of top 100 online retailers has built a website specifically for tablet browsing, according to analysis by mobile marketing agency Somo.
The research also shows that while just over a quarter (26%) have an iPad app, less than 20% have created Android tablet apps.
Qype has announced that it cut more than 2,000 fake reviews last month as it seeks to clean up its listings.
It said that around 3% of new reviews have been deleted since it declared war on unethical listings last year.
If you were to think of the five companies that are making the most of m-commerce, eBay would certainly be near the top of that list.
The auction site was on track to generate $5bn of revenue through its mobile platform in 2011, and is constantly seeking to innovate through its range of apps. Today it announced that its barcode scanning app, RedLaser, has been downloaded more than 2m times in the UK.
But what does the future hold, and how does eBay plan to grow its m-commerce revenues in 2012?
To find out we talked to eBay's senior director of mobile commerce in Europe, Olivier Ropars.