Can you see what I did there? A headline needs to grab the reader’s attention and make it impossible for them to resist finding out more.
If this post had been titled ‘How to write a headline’ then it’s more likely you would have ignored it, but now here you are, reading my bitchin’ tips.
Clearly not all of these tactics will work for all sites and its up to you to work out the kind of headlines that are most attractive to your specific audience, but in general these are a good place to start.
So, here’s the tips...
User experience is a key differentiator in ecommerce as if the process of buying something from a website is enjoyable and convenient then it encourages customer loyalty.
To an extent, it can even overcome the natural consumer urge to find the lowest price.
However for most consumers cost is still the most important factor when making a purchase, as evidenced by new traffic stats from Ryanair.
A study by SimilarWeb into traffic volumes for several airlines found that Ryanair consistently outperforms EasyJet and British Airways despite its obvious contempt for UX and customer service.
We written a number of posts about the shoddy UX on Ryanair’s site, including its hidden costs, irritating upselling, and lack of a mobile site, yet customers are still obviously attracted by the airline’s low prices.
It’s time again to reveal the finest digital marketing infographic we’ve seen this week.
This time it’s a look at ecommerce in the Middle East by Go-Gulf.
The stats show that there are an estimated 90 million internet users in the region and ecommerce sales are predicted to reach around $15 billion in 2015, up from $9 billion in 2012.
For more information on this topic check out our Middle East and North Africa Internet Statistics Compendium or our guide about Facebook for Businesses in MENA.
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include a decline in PC sales, Q2 paid search data, Facebook mobile stats, mobile traffic, PPC budgets and ecommerce in Australia.
For more digital marketing stats, check out our Internet Statistics Compendium.
Around this time last year I wrote a post looking at which of the top 10 UK retailers use Pinterest.
Back then Pinterest was the new kid on the block with bags of potential for building brand identity and driving sales.
To find out whether those brands have persisted with Pinterest or decided the grass is greener over on Google+, I’ve revisited the same retailers to see whether they still use the network and how their strategies have altered.
The findings are below, but for more information on this topic check out our Pinterest for Business Report or our blog post on how the top 10 US retailers use Pinterest...
Modern marketing professionals are all too aware of the need to implement a co-ordinated strategy across multiple channels, however there are a number of significant barriers that prevent this from becoming a reality.
Data included in our new Australian Cross-Channel Marketing Report, published in partnership with Experian Marketing Services, shows that 57% of Australian companies feel that a lack of strategy is the main barrier to implementing effective cross-channel marketing.
This was followed by a lack of knowledge (42%), lack of budget and poor interconnecting technology (both 38%).
Every so often a report pops up suggesting that Google+ is far more popular than we actually think and that it’s on course to dominate the world of social media.
Just recently stats emerged which showed that G+ was second only to Facebook in terms of social logins, and the popularity of the network among pre-teens and youngsters suggests that its long-term prospects appear healthy.
But from personal experience I’ve found that brands aren’t particularly fussed about G+, despite the potential SEO benefits.
A survey of the top 20 UK online retailers revealed that 19 of them had G+ pages but only 13 posted content on a regular basis. And even the active pages achieved very low levels of user interaction.
Once of the choice sound bites from a recent marketing conference stated that the emergence of social media “has made customer service a spectator sport.”
This is good news for the voyeurs among us, but it is obviously a headache for brands struggling to maintain their reputation and deal with complaints across an ever-increasing number of marketing channels.
And while keeping customers happy is a big challenge in itself, turning them into brand advocates that want to sing your praises is another problem entirely.
A new report from Social@Ogilvy shows that 15% of all brand mentions on social are advocacy mentions where the person expressed some positive comments about the brand.
Many retailers are currently slashing prices to try and shift their remaining summer stock before they get the winter threads in, and as a result my inbox is overflowing with tempting deals.
Reiss has been one of the most persistent brands and its email offers of 50% off are by no means unwelcome.
I haven’t yet been lured into buying anything, but I have spent several hours looking longingly at Reiss suits online and in-store hoping that they eventually up the discount to 95% off.
But in the meantime, here’s a quick look at the tactics Reiss’ email marketing team has used to successfully get me interested in making a purchase...
An oft-cited rules of thumb within web analytics states that companies should spend 90% of their budget on staff to analyse data and 10% on the technology to power web analytics.
However a new survey from Econsultancy and Lynchpin indicates that not all businesses are willing to adhere to this suggested level of investment.
A quarter of respondents (26%) in the Online Measurement and Strategy Report 2013 stated that they do not have an employee dedicated to analysing web data.
However the good news is that since 2012 (when 49% of companies said they were to increase their resourcing of dedicated employees) the number of companies that don’t have a dedicated analyst for web data has fallen by 4%.