David Moth

11 useful examples of copywriting for product recommendations

All ecommerce sites could benefit from having product recommendations, with research showing that they can potentially increase revenue by up to 300%, improve conversions by 150% and help boost the average order value by 50%.

However, the precise format varies from site to site and should be tested to make sure it’s converting the maximum number of customers.

The copywriting needs to fit with the brand identity and it’s also important to strike an emotive chord and pique the customer’s interest.

This isn’t an easy task considering the fact that you generally only have room for about three or four words, but there is still a great deal you can do with the limited space.

by David Moth 07 May 2013 10:43am 9 comments

Media planners were the most in-demand digital staff last year

Media planners were the most in-demand digital staff last year while mobile job vacancies are increasing at the fastest rate, according to data from Propel.

Its new Digital Salary Insights report shows that average salaries have increased every year since 2009, however the rate of increase slowed from 3% in 2011 to 1% in 2012.

This is supported by a recent Econsultancy survey which found that 66% of digital marketers had received a pay increase in the past 12 months and 73% expected to get a pay rise next year.

But if you’re one of the 33% who didn’t receive a pay increase and are looking for a new challenge then check out the range of roles currently available on our digital jobs board.

by David Moth 03 May 2013 12:05pm 1 comment

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include mobile strategy, desktop use in Australia, personalisation, mobile search, tablet apps, ad targeting, international ecommerce sales and conversion rate optimsation.

For more digital marketing stats, check out our Internet Statistics Compendium.

by David Moth 03 May 2013 11:01am 1 comment

This week's finest digital marketing infographic

It’s that time again where we present the week’s finest digital marketing infographic.

This time it comes from Quick Sprout and looks at optimising contact forms for conversions. Admittedly the colour scheme is quite bland, but the quality of the information elevates it above the others I’ve seen this week.

It includes stats on the optimum number of fields per form and the kind of personal information you should avoid asking for.

To find out more on this topic read our blog post detailing three case studies about optimising lead generation forms or check out our Conversion Rate Optimisation Guide.

by David Moth 03 May 2013 10:34am 1 comment

45% of businesses still don't have a mobile site or app: report

Despite the massive growth in mobile traffic over the past two years almost half (45%) of businesses still don’t have a mobile-optimized site or app, according to a new report from Adobe.

Only 7% have built mobile apps and around a fifth (21%) have implemented both a mobile-optimized site and a mobile app.

There is no one-size-fits-all strategy for mobile and organizations need to devise their approach based on their business needs, but even so it’s surprising that so many are still relying solely on a desktop site.

The Adobe 2013 Digital Marketing Optimization Survey, with analysis carried out by Econsultancy, received global responses from more than 1,800 digital marketers across North America, Europe and Asia.

by David Moth 02 May 2013 11:07am 10 comments

The dos and don'ts of social marketing during the holiday season

In the rush to attract customers during the busy Christmas period social media is an important tool for amplifying marketing messages and engaging with potential consumers.

A new report from Accenture shows that there were predictable spikes in social activity during the holiday period and also examines the types of posts that proved to be most successful in terms of engaging fans on Facebook.

Asking consumers to participate in contests proved to be the most successful tactic for encouraging dialogue, while discount-related posts proved to be a flop.

This may come as something of a surprise, as previous surveys have suggested that the lure of discounts and offers is one of the main reasons that people engage with brands through social.

by David Moth 07 May 2013 16:14pm 2 comments

How William Hill uses Facebook, Twitter, Pinterest and Google+

The UK’s online gambling sector was worth more than £2bn in 2012 and bookies have been quick to adapt to the digital world to make sure they are maximising their market share.

For example, most of the major bookmakers have smartphone apps and Paddy Power has come up with some excellent viral ads to help raise its profile.

It’s an industry we’ve touched on previously, with stats showing the Irish betting shop is the top performing brand on social networks while Coral proved to have the most user-friendly website.

And with this in mind, I thought it would be interesting to take a closer look at how William Hill uses the four main social networks.

by David Moth 01 May 2013 10:23am 0 comments

Five good and four bad examples of brands using Twitter

Twitter is a brilliant tool for communicating with consumers and when used effectively can be a great way of building customer loyalty.

In recent weeks I’ve come across a number of brands that have excellent Twitter strategies and several that I thought were less impressive.

This could be because they were dull, unimaginative or simply weren’t living up to their potential.

So to shine some light on the differences between those brands getting it right and those that perhaps aren’t, here are five good and four bad examples of brands using Twitter...

by David Moth 01 May 2013 11:01am 12 comments

Just 13% of businesses implement personalisation on mobile

Personalisation is widely seen as vital to the success of online businesses, yet new research shows that companies are some way off delivering cross-channel personalised experiences.

The Econsultancy/Monetate Realities of Personalisation Report shows that while 43% of companies currently deliver a personalised experience on desktop this figure falls to just 14% on tablet and 13% on mobile.

For both devices more than half of respondents (54%) stated that they plan to adopt personalisation in the next 12 months, but this needs to be treated with caution as the road to hell is paved with good intentions.

It also means that around a third of businesses have no plans to implement the technology.

by David Moth 30 April 2013 11:02am 0 comments

Seven tips for charities using Twitter

In recent weeks we’ve blogged about how different charities are making use of Pinterest and Facebook, with the aim of highlighting the different ways that non-profits are taking on social.

One of the main challenges I noted was that it can be tricky for charities to come up with interesting content, especially if they are dealing with difficult or sensitive causes.

With this in mind, I thought it would be useful to look at how non-profit organisations can get started on Twitter and use it to raise awareness or funds.

This not meant to be a comprehensive list for defining a social media strategy, but rather a set of tips and talking points to help those that just starting out on Twitter or are looking to improve their social marketing...

by David Moth 29 April 2013 13:39pm 4 comments