Last week saw the unveiling of the now traditional John Lewis Christmas ad, which this year comes with an added helping of cheese and schmaltz.
Despite the fact it stars a cartoon bear and a hare, it would appear the ad is set to break previous John Lewis ad records, at least in social media terms.
In the 24 hours after it was launched the ad was mentioned in 49,152 tweets, of which only 16% were negative. This is more than double the 21,027 mentions that last year’s ad picked up in the same time frame.
Almost a third (30%) of US shoppers now use a smartphone while in-store compared to 40% in the UK, according to a new report into ‘showrooming’.
On the face of it this would appear to be a behaviour that retailers would want to try to prevent, but in reality there’s very little that stores can do to curb the consumer use of smartphones.
Furthermore, separate data taken from the new Econsultancy/BuyDesire Mobile Marketing and Commerce Report found that retailers don’t actually see showrooming as a threat to their revenues.
The report found that although 67% of companies acknowledge that the number of customers using smartphones in-store is increasing, only 11% believe that showrooming poses a threat to their business.
Marketing automation has been one of the hot topics in digital this year and it’s likely to remain high on the agenda during 2014.
It’s an important tool for bringing order to the warring worlds of marketing and sales by improving lead scoring and nurturing.
Much has been said on this blog about the value of marketing automation technology, but I thought it would be useful to pull together some case studies to help quantify the impact it can have on sales and revenue.
A new report has found that more than 80% of charities now use social media for marketing and engaging with supporters.
Facebook (87%) and Twitter (84%) predictably proved to be the social networks most commonly used by charities, followed by LinkedIn (49%).
The report from Blackbaud found that charitable organisations are also taking action to improve the impact of their social media efforts, with 63% adding staff roles or new responsibilities that focus on social.
Argos has launched a new Gift Guide minisite that aims to provide struggling shoppers with inspiration for Christmas presents.
It sits separately from the retailer’s existing ecommerce site but is linked to from its homepage.
The guide is part of Argos’ plans to secure its share of the whopping amount spent online over the festive season, which is predicted to reach £20.4bn in the final two months of this year.
To find out whether Argos’ Gift Guide will help to capture some additional sales, I browsed the site for Christmas inspiration.
Department store Bloomingdale’s recently announced the winner of a selfie competition that it hosted on Instagram, proving that it's a fashion retailer very much in tune with its customers.
To find out whether this was a one-off or whether Bloomingdale’s has an illustrious history of creative campaigns I trawled through its various accounts in search of more examples of interesting social initiatives.
It proved to be quite a difficult task, though I did turn up one or two useful examples. So read on to find out more about the Bloomingdale’s selfie contest plus four other social campaigns.
More than half of the UK’s top 50 travel brands don’t have a mobile optimised site, according to research published last week by the IAB.
Furthermore, although 52% of the top travel brands have a mobile app only 56% of them are transactional, while a third of the businesses have no mobile presence at all.
This means they are failing to provide an important research channel for their customers, as a separate study from JiWire has shown that when looking for information on their next holiday or business trip consumers are just as likely to turn to their mobile device as they are to use a laptop.
Similarly, new data from ResponseTap that highlights a fairly typical purchase journey shows the importance of mobile for travel companies, as customers often browse the mobile web as well as calling travel operators while researching their holiday options.
Tesco has announced the roll out of new digital screens that will deliver customised ads based on the age and gender of its customers.
It’s an interesting move and is just the latest example of brick-and-mortar retailers using digital technologies to help personalise the shopping experience.
Read on to find out more about Tesco’s latest trial as well as details of recent examples of other brands that are embracing digital in-store.
Three out of five businesses (59%) believe that conversion rate optimisation is crucial to their overall digital marketing strategy, according to a new report from Econsultancy and RedEye.
A further 40% of respondents consider CRO to be ‘important’ (31%) or ‘quite important’ (9%). In contrast, only 1% of businesses believe that CRO is ‘not important’.
This highlights the growing focus on CRO in an increasingly competitive online marketplace, fuelled in part by more advanced targeting and personalisation technologies.
The findings come from the fifth annual Conversion Rate Optimization Report which is based on a survey of almost 1,000 client-side and agency digital marketers.
Jeans are apparently the most difficult item of clothing to buy online, according to a new consumer survey.
Almost a third of shoppers (29.5%) identified jeans as the trickiest product to buy, followed by shoes/footwear with 18.2%.
There were also a number of bizarre responses to the open-ended question, including Appalachian dance outfits and Elizabethan ruff, however it's safe to assume that the customer experience of buying jeans is a more pressing concern for most online fashion retailers.