David Moth

10 interesting digital stats we've seen this week

Once again, I've rounded up some of the most interesting digital marketing stats I've seen this week.

Stats include the Netflix's latest user data, the value of Nordic online spending habits, how tablets are changing e-commerce and how UK smartphone owners use their devices...

by David Moth 06 July 2012 11:19am 2 comments

This week's top six infographics

Here's a round up of some of the best infographics we've seen this week.

Topics include social customer service, Euro 2012 on Twitter, a look the size of the SEO industry and seven steps to calculating social media ROI.

by David Moth 06 July 2012 09:44am 1 comment

Laura Ashley's slick new mobile checkout reviewed

As we all know, mobile users have short attention spans, so to improve conversions and reduce basket abandonment mobile checkouts need to be quick to load and simple to use.

In a recent analysis of the top 20 UK retailers’ mobile checkouts we found that in general businesses are performing well, though forced registration still remains a common problem.

by David Moth 05 July 2012 13:42pm 2 comments

Five golden rules for creating social video content

Online video is an important tool for marketers as it offers a great opportunity for building consumer engagement and developing a brand image.

You only need to look at the runaway success (and subsequent demise) of Kony 2012 to see the power of social video in spreading a brand message.

But producing video content that users will watch and share through social media isn’t easy.

Brands need to work out how to translate their creative ideas to the social web and ensure their content drives traffic and conversions on their other digital platforms.

Econsultancy’s new Online Video Best Practice Guide covers all you need to know about what's happening in online video, including best practice tips, platforms and techniques.

by David Moth 05 July 2012 12:34pm 1 comment

Pinterest: the top 10 UK retailers reviewed

Despite rising to become the number three social networking site in the US, Pinterest has failed to capture the imagination of the UK public in the same way.

While around 12m people are busy pinning images in America, on this side of the Atlantic it only has around 200,000 users, although that number is on the increase.

So why should brands bother to take notice? Well, there is evidence to suggest that Pinterest users are more likely to be in ‘shopping mode’, and are worth more than visitors from Facebook or Twitter.

And while these are anecdotal cases rather than a proven trend, it generally pays off if brands are ahead of the trend testing out new ideas rather than coming to the party late.

So with this in mind, I looked at which of the top 10 UK online retailers (based on the ExperianHitwise top 50 list) are using Pinterest as a marketing tool...

by David Moth 02 July 2012 10:44am 33 comments

New eBay Motors app comes with awesome image recognition

eBay has revealed that 20% of its UK vehicle sales in Q1 were made via smartphone, amounting to nearly 45,000 transactions.

It represents an increase of 120% year-on-year, and shows that the online marketplace is probably on track to hit its target of $8bn in mobile sales in 2012, almost the double the $5bn it achieved last year.

Among the cars sold were a Porsche 911 and a Land Rover Evoque that both went for more than £40,000.

The news comes in the same week that eBay launched its new Motors iPhone app complete with an image recognition (IR) search function, allowing users to search for cars and parts by taking a photo of the back of a vehicle.

by David Moth 02 July 2012 09:42am 2 comments

10 interesting digital marketing stats we've seen this week

Here's a look at some of the most interesting digital marketing stats we've seen this week.

Stats include the mobile search market, banner ads, the value of a Facebook 'like', second screening and RIM's continuing woes...

by David Moth 29 June 2012 11:38am 1 comment

This week's top six infographics

We see a lot of infographics here at Econsultancy, some of them good, some not so good.

Here’s a round up of a few of the best we’ve seen this week, including stats on Google+, a celebration of the iPhone's fifth birthday, a look at how consumers use vouchers on smartphones, and more shameless self promotion...

by David Moth 29 June 2012 10:03am 1 comment

Mobile search spend increases 333% year-on-year

Spending on mobile search in the US increased 333% in Q2 2012 compared to the same period last year, according to a report from IgnitionOne.

Impressions are also up 130% year-on-year (YoY), and clicks increased 325%.

Overall, mobile search made up 14% of total search advertising spend in Q2, up slightly from 12.3% in Q1.

This is similar to Q1 stats reported by Adobe, which found that mobile now accounts for 8% of US search spend compared to 11% in the UK.

IgnitionOne’s report shows that of the overall mobile search spend, tablets account for 60% with smartphones making up the remaining 40%.

by David Moth 28 June 2012 13:10pm 0 comments

Seven more tips for getting retweets on Twitter

Twitter is the perfect medium for sharing links to your content and driving traffic, but it’s not enough to simply publish content and hoping for the best.