E-commerce is a well-established part of the Christmas shopping rush, with shoppers spending £7.9bn online in December 2011.
Social media is an important tool for attracting online shoppers and promoting gift ideas, and this year many retailers have turned to Pinterest to try and maximise their visibility online.
Research by Searchmetrics shows that five of the top 10 UK online retailers have created Christmas themed pinboards containing ideas for gifts, decorations and food.
And it’s not difficult to see why. Research shows that Pinterest drives more sales and a higher order value than either Facebook or Twitter, though for sheer volume of referral traffic it’s still difficult to beat Facebook.
Looking at how retailers are using Pinterest, Argos leads the way with six pinboards including gifts for him and her, secret Santa and top toys.
Earlier this week Grazia launched a new weekly iPad edition, featuring a shopping facility so readers can buy the products they see on screen.
Available through Apple’s Newsstand, the iPad edition costs £1.99 each week and features all the editorial content from the print magazine.
But it’s the shopping feature that is particularly interesting, as it shows that Grazia’s publisher Bauer Media is trying to find new ways of monetising its digital content.
Running an affiliate programme through the iPad edition could prove to be a decent revenue stream for magazines that have seen circulations and profits nosedive in recent years.
Boots has been touted as one of the headline launch partners, but you can also buy products from the likes of Net-A-Porter, Austique and Designers Guild.
A new survey has found that the use of m-commerce has remained relatively stable in the past 12 months, suggesting that it’s failing to catch on with consumers.
Orange’s Exposure report found that 29% of smartphone owners had purchased an item using the mobile web in the past six months, compared to 24% in 2011.
This is despite the fact that smartphone ownership has increased from 41% to 49%, which you would think meant that people are becoming more comfortable with the technology.
A previous survey from Webcredible found that security concerns are one of the main barriers to m-commerce, and Orange’s survey seems to back that up.
A new report has found that marketing emails account for more than two-thirds (70%) of spam email complaints.
This is despite the fact that marketers only account for 18% of total email volume and just 0.03% of unique domains seen by ISPs.
Return Path’s Q3 Intelligence Report, which tracked more than 315,000 campaigns, suggests the disproportionately high number of spam complaints is caused by the fact that pushing emails to the spam folder has become a shortcut for deleting them.
But it’s not difficult to see why consumers might feel overwhelmed by marketing messages.
Almost half (46%) of businesses don’t carry out any type of marketing attribution.
This is despite the fact that 89% of those that do measure attribution say it has benefited their business, with almost a third (29%) saying the benefit has been ‘major’.
The statistics come from Econsultancy and Adobe’s new Quarterly Digital Intelligence Briefing: Making Sense of Attribution.
The report, which is based on a survey of more than 700 companies and agencies carried out in October, looks at the extent to which businesses are using and benefiting from marketing attribution.
Last week I asked everyone from Econsultancy to nominate their favourite mobile apps from 2012.
Ideally I was looking for m-commerce suggestions, but really just wanted to find out what everyone’s favourite apps were from the past 12 months.
The result were quite revealing, as a majority of the apps weren't actually released this year.
In fact, most people nominated apps that were several years old, which is either an indication that Econsultancy staff don't use that many apps, or else it's a sign that major brands haven't launched that many great apps in 2012.
As you will see from the list, the BBC features prominently as do functional apps such as mobile banking and travel.
If you believe the hype, then you’ll know that over the weekend e-commerce sites were overwhelmed with frantic shoppers clamouring for bargains.
Major retailers would have us believe that shoppers have nothing better to do the day after Thanksgiving than trawl the internet looking for the best deals on the latest technologies.
But is that actually the reality? As well as blogging seven awesome Black Friday and Cyber Monday infographics, I’ve rounded up some stats to show the sales and traffic boost that occurs on Black Friday and Cyber Monday...
Mobile marketing is predominantly used for customer acquisition and brand awareness, according to new research from Forrester and Velti.
The survey of 150 US mobile marketing professionals found that 86% of respondents use the channel for customer acquisition, while 79% use it for awareness.
A further 78% said they use mobile for loyalty and retention and 66% for customer satisfaction.
The report suggests that by focusing on upper-funnel branding and promotions marketers are missing out on the personalised engagement opportunities offered by mobile marketing.
Last week I looked at the way advertisers were using QR codes in Sport magazine, and the results were far from impressive.
It seems it’s still commonplace for marketers to link mobile users to desktop sites and few of the adverts included a call-to-action or instructions on how to scan the QR code.
However among the badly executed campaigns, Toyota stood out as a brand that had clearly thought through the entire user journey and considered they type of content that mobile users would find engaging and useful.
We've previously blogged eight best practice tips for using QR codes in marketing, so I thought I'd see how Toyota puts these into practice...
When Apple first launched IOS 6 all the talk was about the usability problems with the news maps.
However the new mobile operating system brought with it a bigger issue for website owners, as publishers no longer receive Google referral data from IOS 6 users.
As pointed out by Search Engine Land, the problem is caused by Apple’s decision to route Google searches made through the Safari search box to an encrypted version of Google search.
It means a big proportion of Safari organic search traffic is now being misread as being 'direct' traffic, so publishers don’t know how IOS 6 users found their websites through organic Google search.