David Moth
Econsultancy is partnering with Inspiring Interns to launch a new Graduate Bootcamp focusing on e-commerce and digital marketing.
The week-long programme aims to deliver core digital skills and practical application alongside employability training and career coaching.
Programme graduates will be offered the opportunity to take a three-month internship in a digitally focused role to put their newly acquired digital knowledge into practice.
Former Home Secretary Jacqui Smith supports Inspiring Interns, so I spoke to her to find out why she thinks digital internships are important for graduates.
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by David Moth
11 June 2012 09:51am
1 comment
Only 2% of the top 100 US retailers use in-store signage to promote email or SMS engagement, according to a new report from ExactTarget.
In comparison, 8% promote their online social communities in-store.
Of the ‘Hot 100 Retailers’ 95 have brick-and-mortar stores, but the Retail Touchpoints Exposed report suggests retailers aren’t doing enough to connect the offline and online shopping experiences using email marketing.
The report was compiled through both in-store observations and by tracking brand communications and engagement across email, mobile and social channels for a period of 30 days.
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by David Moth
07 June 2012 15:21pm
2 comments
Social shares on Facebook and Twitter closely correlate with how a site ranks in Google searches, according to a new study by Searchmetrics.
Facebook activity appears to have the highest impact on rankings, with a Facebook share the most important factor.
Twitter is far behind these values but is still the sixth strongest metric behind Facebook and the number of backlinks.
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by David Moth
07 June 2012 13:47pm
9 comments
The UK economy has been on shaky ground in recent years and as a result the graduate job market is more competitive than ever.
Inspiring Interns offers new graduates a way to gain valuable work experience with the very real prospect of a job at the end.
As the economy develops experience in the digital sector is seen as increasingly important, so Econsultancy has partnered with Inspiring Interns to offer a new Graduate Bootcamp.
The week-long programme aims to deliver core digital skills and practical application alongside employability training and career coaching.
Programme graduates will be offered the opportunity to take a three-month internship in a digitally focused role to put their newly acquired digital knowledge into practice.
Read more...
by David Moth
07 June 2012 14:21pm
1 comment
Deliveries and returns are an inescapable part of e-commerce, yet there are few accepted norms within the industry.
Delivery times and cost vary across retailers and product categories, and can have a major impact on a consumer’s purchase decision.
To find out what consumers expect from online retailers, UPS and comScore have published the findings of a survey of more than 3,000 US consumers.
Free and discounted shipping are cited as key factors, as are delivery timing and communication.
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by David Moth
06 June 2012 15:17pm
5 comments
Pinterest’s rise from niche website to social powerhouse has been built largely on the back of fashion and lifestyle users.
And we’ve seen a few case studies recently that suggest Pinterest users are worth more to e-commerce sites than visitors from Twitter or Facebook.
Perhaps to reassert its authority as the number one social network, Facebook has released stats to show that its platform is just as popular with “shopaholics and fashionistas.”
A developer blog post by Austin Haugen flags up five examples of fashion brands that have increased traffic and mobile installs through the use of Open Graph apps.
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by David Moth
06 June 2012 13:40pm
0 comments
Deals site Travelzoo made its Android app available to UK subscribers last week following its launch in the US earlier this year.
The company has seen mobile traffic double from 10% to 20% in the past six months, and has achieved 650,000 app downloads worldwide.
The new app offers access to travel, entertainment and local deals, as well as enabling users to redeem vouchers through their smartphone.
It has already achieved more than 10,000 downloads in the Play Store, but is it any good?
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by David Moth
06 June 2012 12:27pm
2 comments
Facebook brand pages are an important tool for brands seeking to engage with their consumers online.
But creating a page that your fans will want to revisit is a tricky process.
Econsultancy's Facebook Pages for Business Best Practice Guide has been produced specifically with the aim of helping organizations and brands design and implement their Facebook pages for maximum effect, no matter what the objective.
Here we look a few of the tips included in the section that tells you how to create a wonderful user experience on a Facebook brand page.
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by David Moth
01 June 2012 10:55am
0 comments
The Diamond Jubilee isn’t just a time for Brits to celebrate their heritage and pay homage to Queen Elizabeth.
No, it’s also an opportunity for marketers to drum up brand engagement by creating royalty-themed ad campaigns.
Facebook has proved to be a popular tool for brands to show off their patriotic side, with many revamping their pages in honour of HRH.
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by David Moth
01 June 2012 09:35am
2 comments
Mexican restaurant chain Chiquito and cider brand Bulmers have become the latest brands to launch augmented reality (AR) marketing campaigns.
AR marketing is fast becoming a common marketing tool, and last month we highlighted seven clever uses of the technology, but Chiquito is one of the first examples we’ve seen of an AR game aimed at children.
Placemats at the restaurant chain contain a kids’ food menu and a video game that can be accessed using AR app Blippar.
In the game creatures emerge from the placemat and the player has one minute to hit as many as they can.
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by David Moth
31 May 2012 13:34pm
2 comments
