Let me start by saying that social media isn’t all about collecting the most fans and followers. Having 1m ‘likes’ means nothing if you aren’t engaging with them in some way other than spouting marketing messages.
But even so, that doesn’t mean it isn’t fun to look at which brands have managed to build the biggest following across the major social networks.
The latest update of eDigitalResearch’s Social Media Benchmark assesses how more than 100 of the UK’s top retail organisations by revenue are using Facebook, Twitter, Google+ and Pinterest and how successful they have been.
Here's a summary of some of the results...
Paid search CPCs in the US were around 50% cheaper on smartphone than on desktop in Q3, according to data from The Search Agency.
CPCs on smartphones stood at 31 cents compared to 49 cents on tablet and 59 cents on desktop, meaning the level of discount offered on smartphone is roughly the same as Q3 2011.
This is despite the fact that smartphone ads apparently have a much higher CTR than both computers and tablets.
The Search Agency’s report, which is based on client data from search engine advertising tools, shows that smartphone CTR has increased from 4.48% in Q3 2011 to 5.71% in Q3 2012.
Due to the global appeal of the Premier League and the fact that most fans buy tickets online you would have thought that e-commerce was a valuable revenue earner for top flight football teams.
However a quick look at the homepages of the nation’s top clubs suggests that they don’t see UX as a top priority.
It would be easy to say that with the amount of money in football they should probably spend some of it on user-testing, but I’ll rise above that and instead I’ll simply point out some of the more obvious flaws that clubs should be looking to address.
For more information on the digital strategies of Premier League clubs, check out our blog which ranks the teams' search and social performances.
Pinterest is definitely one of the big digital marketing success stories of the past few years and most brands have finally recognised the site’s potential for driving both traffic and sales.
The reason for Pinterest's impressive referral stats is at least partly attributable to its page design, as the pinboards allow users to to window shop and pick out attractive products that they want to buy.
The affect on users is so dramatic that last week we blogged a number of cases studies which indicate that Pinterest drives more sales than Facebook.
So it’s no coincidence that a number of major brands have used a Pinterest-style design recently when overhauling their websites.
Now we're not saying that Pinterest invented the image-focused layout, but it definitely helped to popularise it as an alternative to a traditional linear timeline of content.
And here are some of the most high profile examples. If you think we’ve missed any then please point them out in the comments...
Love it or hate it, Google+ is here to stay so you may as well start trying to use it to your advantage. The overriding argument for getting on G+ is that, put simply: “It’s Google.”
Think how much of your traffic comes from search. Don’t you want to do everything you can to ensure that you maintain and improve your search rankings?
We’ve previously looked at how G+ and +1s impact SEO performance, and while there doesn’t yet appear to be a direct correlation between the two, there is evidence to suggest that sites with strong social profiles experience a strong uplift in organic traffic.
At Social Media Marketing 2012 Site Visibility’s Kelvin Newman took a closer look at the relationship between G+ and SEO.
He suggested that G+ was created as a way to help Google improve search results by giving it a better understanding of which websites are high quality and relevant by adding social proof.
Last week I published a review of the new BBC News mobile site, which was apparently built using responsive design.
It’s a decent site and is easy to use, however there was some debate in the comments section over whether the approach the BBC has used is definitely responsive design.
In fact a vast majority of commenters were adamant that the BBC's site is adaptive design rather than responsive.
So to bring some clarity to the situation, I asked three mobile experts what responsive design in mobile means, what the benefits are and also for their opinion on the BBC News site...
We see a lot of infographics here at Econsultancy and they generally focus on B2C marketing.
So to coincide with our upcoming FUNNEL B2B marketing event, we thought it would be useful to roundup some of the best B2B infographics that the web has to offer.
What we’ve noticed is that there appears to be a lot of interest in social media B2B marketing at the moment (or at least as far as infographics go there is).
But as well as social, these infographics look at inbound marketing tactics, the rise of content marketing and lead generation.
When it comes to using social to create buzz around new products, Heinz and Cadbury are two of the brands to beat.
Cadbury now defaults to social for all its product launches, having previously used Google+ and Facebook to build excitement around its new Bitsa Wispa and Dairy Milk Bubbly bars.
And Heinz called on its Facebook community to help promote new variations on its Ketchup and soup products.
At Social Media Marketing 2012 last week We Are Social’s Tom Ollerton gave some insights into how Heinz generated buzz around the launch of its latest Five Beanz product.
The Heinz Beanz Facebook page has a highly engaged community of 150,000 fans that call themselves the Beaniez, with some even posting photos of their Heinz tattoos.
Almost 10% of consumers use a smartphone or tablet as the primary device for checking email, according to a new survey by the DMA.
This suggests that desktop clients should still be the most important focus for marketers, however it doesn’t take into account the number of people who check or prioritise their emails on mobile.
Stats published in May shows that more than a third of consumers (36%) read marketing emails on mobile, rising to 55% among 18-34 year olds.
A separate study found that 33% of respondents said that they use their mobile to screen emails before reading them later on a desktop.
Here are six of the best infographics we've seen this week.
This time the topics include measuring Facebook and Twitter ROI, the mobile industry in numbers, the state of the blogging world and how marketers are measuring content.