David Moth

The ultimate customer experience: infographic

It’s no secret that delivering an excellent customer experience has a positive impact on conversion rates and revenue.

Amazon is the perfect example of this. Its massive growth has been driven in no small part by its painless one-click payment system and excellent customer service.

This infographic, produced by Monetate, shows that 73% of consumers would buy again from a retailer if they had a superior customer experience, while 89% would shun a business if they had a bad experience.

by David Moth 30 April 2012 10:13am 2 comments

Gabe Zichermann: gamification isn't about offering 'free stuff', it's about status

Gamification isn’t a new concept. Businesses have been trying to increase engagement by introducing game mechanics into their marketing for a few years now.

One of the most obvious examples is Foursquare, which has developed its offering from a social game into a local search engine as it moves towards monetisation.

But can gamification be applied to all business models?

During a keynote at TNW 2012 Gamification CEO Gabe Zichermann suggested that companies must first understand what it is about video games that engages consumers.

by David Moth 27 April 2012 16:23pm 1 comment

Four reasons why you shouldn't become an entrepreneur

Having been involved in five startups, Evernote CEO Phil Libin definitely knows what it takes to be an entrepreneur.

During a speech at TNW 2012 he revealed that 100,000 people sign up to Evernote everyday and the service is rapidly approaching 30m total users.

But while Libin suggested that technology means now is the best time in history to start a business, he listed four popular motivations for becoming an entrepreneur that will guarantee the business fails…

by David Moth 27 April 2012 11:10am 13 comments

Robert Scoble's nine hottest tech companies

We’ve all heard of Google Goggles and self-driving cars, but will these futuristic inventions actually become part of our lives or are they just a nice idea like the jetpacks we were all promised?

Blogger and startup enthusiast Robert Scoble passionately believes they will become part of our everyday lives, and what's more he has a good idea of how we will make use of them.

During a speech at TNW 2012 Scoble gave a fast paced run through of his favourite tech companies, and here’s a few of the highlights.

by David Moth 26 April 2012 18:12pm 0 comments

Facebook: brands need to use timeline apps to 'close the viral loop'

Brands need to learn to “close the viral loop” to encourage users to share their content, according to Facebook director of platform partnerships Christian Hernandez.

Speaking at TNW 2012 in Amsterdam, Hernandez said that, in order to properly make use of Facebook’s 500m daily users, brands must make sharing content easier.

And the way to do this is to build apps for Facebook timelines.

by David Moth 26 April 2012 16:27pm 2 comments

UK job moves: Google, Heinz, Visa Europe

Once again we compile the most senior, surprising and influential job moves in the UK.

This time we cover appointments at Heinz, Google+ and Kraft, and a new role at Visa Europe as it gears up for the London 2012 Olympics.

by David Moth 27 April 2012 09:22am 2 comments

Reddit founder: An open internet is the most efficient market place

A free and open internet is the most efficient market place in the world and needs to be protected, according to Reddit co-founder Alexis Ohanian.

The internet entrepreneur kicked off TNW 2012 in Amsterdam with a keynote that highlighted the power of the internet to innovate and create new businesses, and the threat posed to e-commerce by SOPA and CISPA.

by David Moth 26 April 2012 10:30am 0 comments

Connected TV ad trial achieves 22% CTR

Connected TV ads received a click through rate of 22% during a study of eight campaigns by the Rovi Corporation.

Almost 70% of users exposed to the smart TV campaigns noticed the ads, achieving a 6% incremental reach in addition to traditional media channels.

The study evaluated UK connected TV audience segments, platform familiarity and usage, as well as advertising effectiveness and engagement.

by David Moth 26 April 2012 10:22am 0 comments

'Have You Seen' offers commissions for social recommendations

Traffic Junction has launched a new service that turns consumers into affiliate marketers through the use of social recommendations.

After signing up to Have You Seen, consumers can send unique links to their friends and family recommending products from a range of retailers.

It is compatible with email, Facebook, Twitter and Google+, and if the recipient buys a product through the link the original user is paid commission by the merchant.

by David Moth 25 April 2012 15:21pm 3 comments

Why was Dixon's response to its website crash so anti-social?

Visitors to Dixons’ website were greeted with an error message on Monday after the site went offline due to increased traffic volume during its annual sale.

Or at least that’s what the error message said.

However Currys and PC World, which are both owned by Dixons Retail Group, also went offline with a spokesman quoted as saying the outage was caused by fibre damage during roadworks.

by David Moth 25 April 2012 13:24pm 1 comment