E-commerce is vital to the travel industry, with almost three-quarters of travel research taking place online and around a third of hotel revenue coming from online bookings.
As such hoteliers are constantly trying to master the art of selling the right room, to the right customer, at the right time.
A new report from QuBit shows looks at the search and social performance of ten of the UK’s top hotel brands and online travel sites including Hotels.com, Booking.com, Agoda.co.uk, Hoteldirect.co.uk, Venere.com, Premier Inn, Hilton, Holiday Inn, Marriott and Travelodge.
It found that while Booking.com has the strongest social presence, Hotels.com is most visible in search.
Here’s a look at the results...
Marks & Spencer offers the best multichannel customer experience across three digital channels, according to a report published by eDigitalResearch.
The eChannel Benchmark evaluated 14 retail brands that have mobile optimised sites and apps as well as a desktop site to find out which offered the most consistent customer experience.
M&S came top with an average score of 86% across the three channels, followed by Amazon (85%), Topshop (84%) and House of Fraser (84%).
The report analyses several different criteria, including the homepage, on-site search, navigation, product pages, shopping basket and checkout.
Here we look in more detail at the search, product page and checkout sections...
Once again we round up six of the best infographics we've seen this week.
The topics include how to do keyword research, how the Financial Times' readers use social, what QR code usage mans for business and improving the way customers help themselves online.
Here's a round up of some of the most interesting digital marketing stats we've seen this week.
Stats include CompareTheMarket's dominant performance on social, the use of m-commerce in the UK, the increase in impulse buying thanks to mobile and BBC iPlayer's record-breaking month.
For more digital stats, see our comprehensive Internet Statistics Compendium.
A new survey of UK smartphone and tablet owners shows that mobile is helping to drive an increase in impulse buying, particularly for clothes and music.
However the results also show that security concerns remain a key reason preventing consumers from embracing m-commerce.
The survey, commissioned by Rackspace, interviewed 2,009 smartphone and tablet owners on their attitudes towards various aspects of m-commerce.
It found that just 40% of respondents make purchases using their device, meaning that there is still a huge amount of room for m-commerce to grow even among the current audience of smartphone and tablet owners.
This figure is slightly lower than data from our Multichannel Retail Survey which found that 25% of all UK consumers had made a purchase using their mobile.
Last year Google published a new marketing model that added an extra step into the traditional view of the customer purchase journey.
Labelled The Zero Moment of Truth (ZMOT), the model essentially states that the internet has created an additional customer touch point between the original advert and the actual purchase.
ZMOT is when consumers go online to research products, look for reviews or try to find coupons.
At a PRCA event on Tuesday Unibet’s head of search Nick Garner said that ZMOT is an area that PRs should own as it’s about influencing decisions and getting positive brand information onto trusted websites.
Since launching in the UK in 2010 Groupon has achieved an astonishing rate of growth that is almost unrivalled in any other industry.
But, as was inevitable for a business that grew so big so fast, Groupon has also seen its fair share of negative headlines.
In December last year the OFT revealed that the company had breached UK advertising regulations 48 times, leading to an investigation into its business practices.
Then there’s the ‘accounting issues’ which have seen the companies share price drop from a high of $29 to less than $5 in less than year.
Last month Econsultancy surveyed 1,000 consumers in the UK and 1,000 in the US to investigate attitudes to multichannel shopping and service.
The Multichannel Retail Survey, which accompanies our How the Internet can Save the High Street report, was a repeat of a study we ran last year and underlines the fact that attitudes to shopping are changing.
We have already blogged some of the results, which found that 32% of UK consumers have made a purchase using their mobile, and you can read results from the 2011 survey here.
Here is a summary of some of the other findings from the 2012 survey, which was compiled using TolunaQuick...
The convergence of PR and SEO has been a hotly debated topic on the Econsultancy blog in recent months.
It began with a guest blog urging PRs to get a grip on SEO, followed by a post warning that SEOs will slaughter careless PR agencies.
Both articles stirred a great reaction in the comments section, with the general consensus being that SEO and PR need to work together to help achieve common goals.
Text 100’s digital and social lead Lance Concannon also addressed the topic at a PRCA event discussing the future of search and SEO.
Concannon stated that PRs should find out who owns SEO within their client’s business and build a relationship with them so they can better coordinate their efforts.
There's no denying it, we are living in a multichannel retail world where consumers expect to be able to purchase from retailers using a number of different online and offline methods.
Our new Multichannel Retail Survey, which accompanies our How the Internet can Save the High Street report, shows that 87% and 85% of respondents in the UK and US respectively sometimes or always see the ability to purchase from a retailer from different channels as important.
Mobile is a significant part of an effective multichannel strategy as it gives retailers the ability to join up their offline and online strategies. It is by no means a perfect solution yet, but most major retailers have begun to experiment with mobile as part of their in-store shopping experience.
As part of our new report - which surveyed 1,000 consumers in the UK and 1,000 consumers in the US using TolunaQuick - we asked respondents several questions about their use of mobile while shopping.