David Moth

How much longer will Foursquare and Twitter continue with Blackberry app updates?

Blackberry apps may not have the greatest reputation in the world, but recent updates suggest that social networks haven’t given up on the old boy just yet.

Foursquare announced on Friday that it had upgraded its Blackberry app to make it “speedier” and improved the GPS logic.

But that’s not all - notifications will now delivered into the Blackberry inbox and new NFC capabilities mean users can “share places and tips among other BlackBerry and Android devices… with a simple tap of your phone.”

The updates come shortly after Twitter rolled out Promoted Tweets to Blackberry devices following similar updates on Android and iOS.

by David Moth 30 April 2012 13:36pm 4 comments

Majority of TV viewing now on-demand for one in four Brits

A quarter of the British population (26%) spend more time watching on-demand TV content than traditional linear TV, according to a new study by YouGov.

The trend is most prevalent among respondents aged 18-24, with 41% of this demographic watching a majority of on-demand content compared to 15% of people aged 55 or older.

The popularity of on-demand viewing is driven in part by the increased use of connected TV devices which give viewers access to a range of online content.

by David Moth 30 April 2012 11:17am 0 comments

The ultimate customer experience: infographic

It’s no secret that delivering an excellent customer experience has a positive impact on conversion rates and revenue.

Amazon is the perfect example of this. Its massive growth has been driven in no small part by its painless one-click payment system and excellent customer service.

This infographic, produced by Monetate, shows that 73% of consumers would buy again from a retailer if they had a superior customer experience, while 89% would shun a business if they had a bad experience.

by David Moth 30 April 2012 10:13am 2 comments

Gabe Zichermann: gamification isn't about offering 'free stuff', it's about status

Gamification isn’t a new concept. Businesses have been trying to increase engagement by introducing game mechanics into their marketing for a few years now.

One of the most obvious examples is Foursquare, which has developed its offering from a social game into a local search engine as it moves towards monetisation.

But can gamification be applied to all business models?

During a keynote at TNW 2012 Gamification CEO Gabe Zichermann suggested that companies must first understand what it is about video games that engages consumers.

by David Moth 27 April 2012 16:23pm 1 comment

Four reasons why you shouldn't become an entrepreneur

Having been involved in five startups, Evernote CEO Phil Libin definitely knows what it takes to be an entrepreneur.

During a speech at TNW 2012 he revealed that 100,000 people sign up to Evernote everyday and the service is rapidly approaching 30m total users.

But while Libin suggested that technology means now is the best time in history to start a business, he listed four popular motivations for becoming an entrepreneur that will guarantee the business fails…

by David Moth 27 April 2012 11:10am 13 comments

Robert Scoble's nine hottest tech companies

We’ve all heard of Google Goggles and self-driving cars, but will these futuristic inventions actually become part of our lives or are they just a nice idea like the jetpacks we were all promised?

Blogger and startup enthusiast Robert Scoble passionately believes they will become part of our everyday lives, and what's more he has a good idea of how we will make use of them.

During a speech at TNW 2012 Scoble gave a fast paced run through of his favourite tech companies, and here’s a few of the highlights.

by David Moth 26 April 2012 18:12pm 0 comments

Facebook: brands need to use timeline apps to 'close the viral loop'

Brands need to learn to “close the viral loop” to encourage users to share their content, according to Facebook director of platform partnerships Christian Hernandez.

Speaking at TNW 2012 in Amsterdam, Hernandez said that, in order to properly make use of Facebook’s 500m daily users, brands must make sharing content easier.

And the way to do this is to build apps for Facebook timelines.

by David Moth 26 April 2012 16:27pm 2 comments

UK job moves: Google, Heinz, Visa Europe

Once again we compile the most senior, surprising and influential job moves in the UK.

This time we cover appointments at Heinz, Google+ and Kraft, and a new role at Visa Europe as it gears up for the London 2012 Olympics.

by David Moth 27 April 2012 09:22am 2 comments

Reddit founder: An open internet is the most efficient market place

A free and open internet is the most efficient market place in the world and needs to be protected, according to Reddit co-founder Alexis Ohanian.

The internet entrepreneur kicked off TNW 2012 in Amsterdam with a keynote that highlighted the power of the internet to innovate and create new businesses, and the threat posed to e-commerce by SOPA and CISPA.

by David Moth 26 April 2012 10:30am 0 comments