David Moth

Buddy Media announces integration with YouTube

Buddy Media has announced an integration with YouTube that allows brands to create social apps, apply global content targeting and view analytics in relation to the video site.

The company expects its YouTube-specific social apps - called ‘sapplets’ – to be the most popular new function, since video apps rank consistently among the top three most-used social apps within its marketing suite.

by David Moth 03 April 2012 13:23pm 0 comments

A Facebook share is worth £2.25 to Eventbrite

We can all agree that when someone shares a piece of branded content on Facebook, it's worth something. But quantifying that value is more difficult.

A Facebook share creates additional exposure for a brand and potentially acts as a vote of confidence among a peer group - but exactly how much does it add to a bottom line?

Eventbrite thinks it has the answer, for its own business at least.

by David Moth 03 April 2012 11:29am 4 comments

ExactTarget study shows discrepancy in consumer purchasing drivers

A new study from ExactTarget suggests that almost half (46%) of UK-based online consumers have made a purchase as a result of an email marketing message.

This makes it four times more effective than Facebook (which 10% of people quote as a driver) and text messaging (12%), showing that despite the buzz around social media as a marketing channel brands shouldn’t neglect more ‘traditional’ forms of communication.

The Social Profile UK report, which is based on 1,404 consumer interviews and surveys, also looked at which channels would make consumers more likely to purchase in the future.

by David Moth 03 April 2012 10:30am 2 comments

Obama re-election campaign debuts 'one-click' SMS donations

Obama’s fundraising campaign has debuted a new SMS tool that allows supporters to make a donation simply by texting the number of dollars they want to contribute.

Last week a text message was sent to tens of thousands of previous donors asking them to again open their wallets.

According to Time, the message told supporters to “just reply with the amount you want to give and we’ll charge your saved credit card.”

by David Moth 02 April 2012 12:22pm 0 comments

TUI Travel grows online revenue using attribution management

TUI Travel has revealed that one of its brands increased online revenue by 30% month-on-month after tracking customers across both online and offline channels.

Over 100 global businesses sit within its Specialist and Activity Sector, which creates bespoke adventure holidays and educational tours.

Due to the nature of these trips, they often involve complex travel itineraries and prolonged purchasing decisions.

As such, customers frequently call the TUI’s travel consultants as well as researching details online.

by David Moth 02 April 2012 13:30pm 2 comments

50% of online feedback comes from instore buyers

Half of online customer feedback comes from those that bought products instore, according to Bazaarvoice’s Conversation Index.

The report, which is based on more than 11m pieces of user-generated content created over the past three to six months, also found that these shoppers prove to be less satisfied with the products they purchased than those who buy online.

Bazaarvoice speculates that online customer satisfaction could be higher as shoppers have more access to research, feedback from other consumers and more product options.

by David Moth 02 April 2012 10:06am 1 comment

Tate aims to drive online sales with new e-commerce shop

Tate has launched a new e-commerce site aimed at increasing sales and driving more revenue to support the organisation’s galleries.

The previous version was almost 10 years old, so Tate Enterprises redesigned the site with a focus on better interaction with old and new customers - while making the site easier to navigate.

Tate has been testing and developing the site with e-commerce provider Venda for more than a year.

by David Moth 30 March 2012 13:49pm 2 comments

Facebook's six tips for Timeline transition

Facebook’s brand pages will transition over to the new Timeline layout later today, and data from Vitrue suggests that brands could see fan engagement decrease if they are not properly prepared.

The data shows 52% of brands that initiated the switchover before today’s deadline saw a reduction in engagement rate.

However, 27% saw greater than a 20% increase in engagement when implementing best practice for brand pages.

Vitrue defines best practice as having sharable content, improved visuals that take advantage of the new layout and prioritised content for brand milestones.

by David Moth 30 March 2012 12:08pm 14 comments

Spotify launches brand pages with Titanic 3D promotion

Following in the footsteps of Facebook and Twitter, Spotify is attempting to further monetise its platform by creating brand pages.

20th Century Fox is the first advertiser to sign up, with a page customised to promote the forthcoming release of Titanic 3D.

It encourages users to add their favourite songs from 1997 (the year the film was released) and links to a playlist of number one songs from the 1990s.

The page also features a Facebook-integrated app that allows users to create their own film trailer and include three friends in the credits.

by David Moth 30 March 2012 11:02am 0 comments

The Facebook timeline of social commerce: infographic

Today is the day that Facebook flicks the switch and forces brands to adopt its new Timeline layout.

For the past few months the social network has been in an odd state of limbo, with some brands sticking to the old format while others quick to try out the new features that Timeline provides.

Timeline places a heavy emphasis on images and engagement on the wall, and is a great way for brands with an illustrious history to show off their heritage.

by David Moth 30 March 2012 09:57am 0 comments