LoveThis is a new iPhone app that allows you to share recommendations with friends and store them so you don't forget them at a later date.
You can share recommendations for anything you want, such as products, movies, music or even a good plumber.
To find out more about how it works I spoke to LoveThis founder and CEO Alexis Dormandy...
Apple fanboys might not want to hear it, but price is apparently the most influential factor when consumers are buying gadgets.
81% of respondents in an EML Wildfire survey said they thought price was the top consideration when buying consumer tech, followed by technical specifications (61%) and compatibility (46%).
Brand loyalty came fifth out of the six options on offer with just 11%.
Quiksilver recently revamped its European websites as part of what it calls “a very aggressive market expansion strategy”.
The sites, which were launched using Demandware, use a range of interactive and visual features that it claims offer an enhanced user experience.
But aside from all the new graphics, is the site actually easy to buy from?
We have previously flagged up ASOS as an example of shopping basket best practice, so using the same criteria I looked at how Quiksilver stacks up...
Almost two-thirds (64%) of senior decision makers in large UK firms do not consider the internet to be in the top three most important channels for driving overseas trade.
This is despite the fact that the global e-commerce sector, projected to drive $1trn in global internet sales next year, continues to evolve rapidly.
The finding comes from Search Laboratory’s new Web Magnetism report, which interviewed 350 senior decision makers from UK companies with 200 employees or more.
It shows that around 85% of worldwide internet users buy goods and services online. Europe accounts for 35% of global online spending, which reached €550 billion in 2010.
The report asserts that in order to continue to grow profits businesses need to exploit the revenue opportunities afforded to them by global e-commerce.
This is backed up by statistics from our recent report, The Internationalisation of E-commerce: A Best Practice Guide.
The Olympics is only two days away now, and LOCOG has undertaken a well-publicised crackdown on non-sponsors’ attempts at guerrilla marketing.
However, new data from Experian shows that the overzealous approach to protecting the rights of official sponsors may have backfired.
As of last week, the Olympics was the third most visited sports category online behind football and cycling, while the average time spend on an Olympics website stands at six minutes 33 seconds.
Search spend and ROI continued to grow in the US and UK in Q2, according to new statistics from Adobe.
The Q2 2012 Global Digital Advertising Update shows that digital marketers are continuing to invest in search and are benefitting from falling CPCs (cost per click) on both Google and Bing/Yahoo.
The report also shows that conversions rates on tablets are 20% higher than PC while smartphones lag some way behind.
It also appears that marketers are getting to grips with Facebook advertising, as statistics show that engagement with brand posts is up 84% year-on-year (YoY).
Email marketing is an important customer acquisition and retention tool, but as consumers get bombarded with more and more email messages, how do you know whether your campaign should be judged a success?
While the aims and objectives differ for each campaign, it is useful to be able to benchmark results against the industry average.
Email marketing firm Silverpop has published a study that examines email messages sent during 2011 and the first quarter of 2012 by 1,124 brands in its client base.
A broad set of message types was included in the study. From promotional emails and content-based newsletters to notifications and transactional messages sent by companies in a variety of industries.
The full report covers a number of criteria, but here we look at open rates, CTR and unsubscribe rates.
More than half of the UK population (52%) now own a smartphone, while tablet penetration now stands at 16%.
The findings come from a new study by Deloitte, which also shows that tablet users spend an average of £2.50 per month on apps compared to just 80p for the average smartphone user.
The survey also asked people what they most frequently use their smartphones for, with checking email proving to be the most popular activity followed by search and social networks.
This adds to the growing body of evidence which shows that brands need to be optimising their email marketing for mobile.
Facebook has said all along that CTRs are irrelevant as a metric for social ads, instead trotting out the line that “you can’t click on a TV ad, but we know that they still work.”
If you were cynical you may think this was a way of masking the fact that people don’t click on Facebook ads in huge numbers.
But should social ads be treated differently to other digital channels such as display ads found on other sites or Google’s PPC ads, which are judged to a varying extent on their CTR?
A recent infographic from Wordstream compared the effectiveness of ads placed on Google and Facebook, highlighting that the average CTR for Facebook ads is 0.051% compared to 0.4% for Google.
But this discrepancy is to be expected, as Google ads are presented when a user is actively searching for information about a particular topic or product while Facebook ads appear when the user is essentially socialising.
As with all new industries, social media has developed its own unique jargon that can sound like a foreign language to ‘outsiders’.
We frequently use words like 'reach' and 'influence' with the assumption that we all understand them to mean the same thing, when in fact if you ask ten social media gurus or ninjas what they mean by ‘engagement’ you’ll likely get several different definitions.
This became apparent at a recent roundtable hosted by Yomego which aimed to begin the process of creating a common language and standards around measuring social marketing.
Each of the attendees could recount tales of misunderstandings with clients and colleagues caused by varying definitions of the same social buzzwords.