David Moth

Video plays on tablet, mobile and connected TV doubled in Q4

Video plays on tablets, mobile devices and connected TVs nearly doubled in Q4 2011 compared to Q4 2010, according to digital video analyst Ooyala.

Google TV also registered impressive growth, achieving a 91% increase in video plays from Q3.

by David Moth 15 February 2012 14:29pm 1 comment

Facebook tests new action ads using Open Graph

Facebook is trialling new Sponsored Story ads that promote content using new user actions, such as watching a movie or listening to a song.

It is the latest development in Facebook’s ad platform using Open Graph actions that allow brands to use new verbs to describe what a user is doing beyond just ‘liking’ a product or service.

In the test advertisers can pay to promote stories about a user reading an article or listening to a song even if they do not own the app in which the action was taken.

by David Moth 15 February 2012 13:28pm 1 comment

MySpace's 1m new users: the experts' view

MySpace announced this week that it clocked up 1m new users in January thanks to the launch of a new music player.

Traffic is still down 25% from the month of June (when News Corporation sold the once-dominant social network to Justin Timberlake and Specific Media) - but could the latest boost in user numbers herald a new beginning for MySpace?

by David Moth 15 February 2012 10:20am 2 comments

Social links mean higher CTR on mobile ads for Samsung

A Samsung mobile ad campaign achieved a click through rate three times above average by linking directly to its social media accounts.

The campaign, promoting Galaxy Note Flask-kick events, ran across nine global markets achieving an overall click through rate of 1.7%. In the UK the CTR was even higher at 2.36%.

by David Moth 14 February 2012 13:39pm 1 comment

YouTube pushes music in latest UK ad campaign

YouTube is making music the star of its latest campaign in the UK, aiming to highlight the music videos and dedicated artist channels available on the site.

Artists such as Jessie J, Lana Del Rey, Ed Sheeran and Emeli Sande appear in the digital and outdoor ads that use the tagline ‘Get More Into Music’.

by David Moth 14 February 2012 12:29pm 1 comment

Google TV apps failing to find a user base

Google TV apps are failing to attract downloads in large numbers, according to data from app search firm Xyologic.

The company has been tracking Google TV since August 2011 and since then 64 exclusive apps for the platform have been added.

These apps have a total install base of 4,793,000, but 4,441,000 of these were pre-installed on the devices, meaning that only 352,000 exclusive Google TV apps have been downloaded so far.

As we don’t know what Google’s download targets were when they launched the device we don’t know for certain whether this represents a failure, but it does suggest that the apps are struggling to find a market.

by David Moth 14 February 2012 12:01pm 0 comments

How social is the Social Media Week app?

Social Media Week kicked off yesterday with a global schedule of events looking at how different regions and economies are making use of social and mobile media.

To help people keep on top of the various talks and workshops SMW has launched an official mobile app in partnership with Nokia that runs on Windows Phone, Symbian, Android and iOS.

Due to the nature of the event you would expect the app to set the bar high in terms of usability and social media integration. But is it?

by David Moth 14 February 2012 10:03am 0 comments

Sojeans mixes size profiling with personalised recommendation

When it comes to clothing, is it really possible to provide a truly personalised shopping experience online?

Newly launched e-commerce site Sojeans is attempting to do just that by offering product recommendations based on a customer’s vital statistics and preferred style of clothes.

by David Moth 13 February 2012 12:11pm 0 comments

Social media jobs salary guide: infographic

Social Media Week kicks off today, so what better time to take a look at the people who make up this booming industry.

The infographic below from OnwardSearch breaks down the location and salary ranges of people working in social media in the US – and it's no surprise to see that the majority are located in New York and California.

by David Moth 13 February 2012 09:58am 5 comments

Automotive's social trend could pay off for Carpooling app

The integration of social media into the automotive industry is predicted to be one of the key digital trends of 2012 and already this week we have seen several developments in this field.

On Monday Ford launched a new tool that allows its US dealers to display real time inventory information through their own social media profiles, and YouTube this week announced two new automotive channels.

by David Moth 10 February 2012 13:23pm 3 comments