Many of the fundamental rules for e-commerce web design are fairly straightforward, yet it's still fairly common to see businesses making basic errors.
While design faults often appear to be negligible, they can have a huge impact on conversion rates and profitability.
QuBit, which was established in 2010 by four ex-Googlers, offers a range of customer analytics and tag management products can help identify and iron out these mistakes.
Managing director Graham Cooke used to work on Google Analytics, so I spoke to him to find out the common mistakes websites still make that impact their conversion rates and if there is any way around Google's encrypted search data.
Once again we compile the most senior, surprising and influential job moves in the UK.
This time we cover new hires for RAC and ITV Creative, a loss at Ogilvy & Mather and promotions at Yahoo and Tata Global Beverages.
While digital media has given businesses numerous channels to engage with their customers, only 16% of companies currently use that data to form a single customer view (SCV).
Creating a SCV gives businesses the ability to track customers and their communications and purchase behaviour across channels.
A survey by Experian found that while 72% of businesses recognise the benefits of using data to offer customers a joined-up multichannel experience, 84% aren’t able to use the data effectively.
More than two-thirds (70%) believe that a SCV would lead to cost savings, with 20% claiming it would help to reduce their bad debt.
Though real time bidding (RTB) has been around for a few years now, it has so far failed to revolutionise the industry as predicted when it first emerged.
Statistics vary, but overall RTB made up about 10% of the overall UK display advertising in 2011.
While this is predicted to grow rapidly during 2012, there is a feeling that ad exchanges still need to convince marketers of the benefits of investing in RTB.
On the face of it, the positives are obvious: it allows advertisers to set the price they are willing to pay to target specific users.
The mobile payment industry is constantly evolving and extremely complex.
NFC gains a lot of attention largely thanks to the fact that Visa has thrown its weight behind the technology. However, as yet, it has failed to take off because access to NFC enabled devices is limited and consumers are still largely sceptical.
In the short-term, it seems likely that mobile card readers will prove to be more popular with merchants and consumers.
With only two days to go until the EU E-privacy Directive comes into affect, a new survey has found that only 24% of online consumers are aware of the new law.
This is despite the fact that 84% of respondents in the TRUSTe survey said they are aware of cookies.
A similar survey we ran in April with Toluna Quick found that 69% of online consumers are aware of cookies and what they do.
The findings of these two surveys prove that people generally know what cookies are, yet in our survey only 23% said they would be happy to say yes to cookies.
Facebook apps are a good way for brands to engage with their fans in a way that doesn't feel like a hard sell.
They also have the added bonus of scraping lots of useful consumer data. However, apps aren’t necessarily right for all brands.
They need to be in keeping with the company's values and offer users something they want to engage with and share with friends.
Here are six examples of brands that have put Facebook apps to good use.
The Competition Commission has changed a ruling on BSkyB’s dominance of the pay-TV film market thanks to the growth of digital services such as LOVEFiLM and Netflix.
In an abrupt u-turn, the CC said that Sky Movies no longer provides Sky with an advantage over its pay-TV rivals.
It reversed a ruling from last year which found that the satellite broadcaster’s deals with major Hollywood studios effectively gave it a monopoly on the market and caused higher prices for consumers.
Earlier this month eBay overhauled its iPad app to offer users a range of new functions and hi-res images.
The app now has a customisable homepage, back button and new ways to view search results. eBay appears to have taken the liberty of giving itself five stars in the product description, but are the upgrades actually an improvement?
User reviews in the App Store show that opinion is fairly polarised: 362 people give it five stars but 265 give it one star.
Only 17% of UK consumers are ‘completely aware’ of what contactless mobile payments are, according to a survey by eDigitalResearch.
However, 67% of respondents have heard of the technology before, suggesting that more needs to be done to educate consumers about how NFC works.
This tallies with research published recently by VoucherCodes.co.uk which found that 55% of British consumers were unable to name a single mobile payment brand.