Majestic Wines launched its new mobile website earlier this month.
As we reported at the time, the site is well designed and easy to navigate although the checkout process could be improved.
And the early signs are good, within the first two weeks of launch mobile traffic had increased by 15% and visits to the store finder pages were up 60%.
Majestic enlisted Usablenet to create a mobile optimised site after traffic from tablets quadrupled and smartphone visits doubled during 2011.
Coffee, drugs and brand names are key to creating an eye-catching infographic, according to research from bestinfographic.co.uk.
It also found that a bright colour scheme, quality design and grabbing copy are also important factors for driving high traffic numbers.
The experiment was setup up in January by 10 Yetis and aSocialMediaAgency to investigate what subjects and design features are key for creating a successful infographic.
Since then more than 245,500 people have visited more than 200 infographics hosted on the site.
The top five most popular focus on technology, drugs and geeks, but the most popular theme was coffee.
Facebook’s Ad Boost programme goes live today, offering small businesses in the UK the chance to sign up for £20 of free ad credit.
It is one of three new schemes aimed at encouraging SMEs to use Facebook’s ad platform, including a new business guide and workshops with the British Chamber of Commerce (BCC).
COO Sheryl Sandberg first announced the Ad Boost programme in January.
Food and drink brand Innocent has claimed top spot in a list of the top 100 social brands.
Starbucks and telecoms provider giff gaff came second and third respectively, with Cancer Research, the British Red Cross and Met Office also present in the top ten.
Interestingly, charities and non-profits actually account for more than 25% of the brands on the list.
Headstream and Brandwatch's Social Brands 100 report measured the social performance of more than 300 different crowdsourced brands. The report defines a social brand as one that has adopted win-win relationships, active listening and appropriate social behaviour.
As the smartphone penetration rate creeps above 50% in the UK, a mobile-optimised site is now a necessity for retailers.
A majority of major brands now have a mobile offering, but often they make simple design mistakes that put customers off making a purchase.
The checkout process on mobile can be a major barrier to purchase, and many mobile sites could improve on this.
To find out which retailers are doing most to optimise mobile checkouts, I evaluated the top 20 online retailers’ checkouts using an Android smartphone.
Many of the fundamental rules for e-commerce web design are fairly straightforward, yet it's still fairly common to see businesses making basic errors.
While design faults often appear to be negligible, they can have a huge impact on conversion rates and profitability.
QuBit, which was established in 2010 by four ex-Googlers, offers a range of customer analytics and tag management products can help identify and iron out these mistakes.
Managing director Graham Cooke used to work on Google Analytics, so I spoke to him to find out the common mistakes websites still make that impact their conversion rates and if there is any way around Google's encrypted search data.
Once again we compile the most senior, surprising and influential job moves in the UK.
This time we cover new hires for RAC and ITV Creative, a loss at Ogilvy & Mather and promotions at Yahoo and Tata Global Beverages.
While digital media has given businesses numerous channels to engage with their customers, only 16% of companies currently use that data to form a single customer view (SCV).
Creating a SCV gives businesses the ability to track customers and their communications and purchase behaviour across channels.
A survey by Experian found that while 72% of businesses recognise the benefits of using data to offer customers a joined-up multichannel experience, 84% aren’t able to use the data effectively.
More than two-thirds (70%) believe that a SCV would lead to cost savings, with 20% claiming it would help to reduce their bad debt.
Though real time bidding (RTB) has been around for a few years now, it has so far failed to revolutionise the industry as predicted when it first emerged.
Statistics vary, but overall RTB made up about 10% of the overall UK display advertising in 2011.
While this is predicted to grow rapidly during 2012, there is a feeling that ad exchanges still need to convince marketers of the benefits of investing in RTB.
On the face of it, the positives are obvious: it allows advertisers to set the price they are willing to pay to target specific users.
The mobile payment industry is constantly evolving and extremely complex.
NFC gains a lot of attention largely thanks to the fact that Visa has thrown its weight behind the technology. However, as yet, it has failed to take off because access to NFC enabled devices is limited and consumers are still largely sceptical.
In the short-term, it seems likely that mobile card readers will prove to be more popular with merchants and consumers.