The Information Commissioner’s Office will write to 50 top UK websites this week to find out what actions have been taken towards compliance with the new EU e-Privacy Directive.
During a press briefing last week the deputy commissioner and director of data protection David Smith declined to reveal which businesses were included on the list, but confirmed that site traffic was one of the criteria.
The websites in question will have 28 days to respond to the ICO’s letter.
While this may cause an administrative headache for the businesses involved, it will come as good news to many that the ICO does not plan to levy fines for breaches of the EU cookie law.
More than a third of consumers (36%) read marketing emails on mobile, according to new research .
According to digital agency Steel, this rises to 55% among 18-34 year olds, highlighting the fact that brands need to optimise their email marketing for mobile devices.
The stats are supported by a Knotice study we reported in April which found that 27% of emails are opened on mobile devices.
Steel’s report found that almost 40% of those who read emails on mobile said they did so if the subject line sounded interesting.
Once again we compile the most senior, surprising and influential job moves in the UK.
This time we cover appointments at Kraft Foods, OgilvyOne, The Rubicon Project and Scout Media.
Marketing giant MediaCom has been sharing some valuable lessons it learned from running mobile marketing campaigns.
During a speech at IAB Mobile Engage, MediaCom’s managing partner for mobile and innovation Stefan Bardega said that 18% of the company’s digital ads were now viewed on mobile screens.
This has increased from 4% in just over a year.
Here are Bardega's tips on how businesses should approach the mobile channel...
Mobile services need to get better at “filling the gaps” in our daily lives, Twitter’s Bruce Daisley said at an IAB conference today.
In a talk about “Mobile and Social”, Daisley said that in order to succeed businesses need to follow three rules.
Almost two-thirds of UK smartphone owners (59%) access the mobile internet everyday, according to stats published on Google’s 'Our Mobile Planet' site.
With smartphone penetration now at 51%, this equates to more than a third of the total UK population using the mobile web on a daily basis.
Google’s industry leader for technology and hardware Simon Morgan used a speech at IAB Mobile Engage to highlight statistics that show the growing importance of mobile for marketing.
In the early days of e-commerce people assumed that consumers wouldn't want to buy clothes online.
Along with big ticket items like beds and furniture it was thought that customers wanted to be able to go into a store and see the products first hand.
That assumption, while understandable, has proven to be totally incorrect and online fashion retailers are flourishing - but it is still a difficult business model to get right.
Boohoo.com has achieved success by selling affordable women's fashion while also providing customers with style and fashion content.
I sat down with COO Chris Bale at the E-commerce Futures Conference to find out what digital marketing tactics Boohoo uses to promote the brand and set itself apart from the competition...
More than a third of Homebase customers research online before going to a bricks-and-mortar store, according to the retailer’s head of multichannel.
During a speech at the E-Commerce Futures Conference this morning, Andy McWilliams said it highlights the need for a joined up approach in-store and online.
Even if you think you’re a multichannel retailer, online and offline often act almost independently. You get different offers online vs. offline. They have to be the same, and communication has to be the same.
More than a third of UK consumers (36%) have engaged with brands through social media, according to a survey from Fishburn Hedges.
This has doubled from 19% since August 2011 and equates to around 18m people.
The increased interaction appears to be driven by the widespread belief among respondents (40%) that social media improves customer service, compared to only 7% who feared it would harm service.
In fact 68% of those who have engaged with brands through social media believe that it “allowed them to find their voice.”
There’s been much excitement in the world of mobile payments around Square, a credit card reader that allows merchants to take payments using an iPad or iPhone.
More than 1m businesses have signed up to use the device in the US, but it still isn't available in the UK.
However, as of this morning UK retailers can apply to join the beta phase for iZettle, a mobile card reader backed by Carphone Warehouse founder Charles Dunstone.
It already has 50,000 users in the Nordic market since launching in its native Sweden last September, increasing the number of point of sales terminals on the region by 10%.