NFC smartphone payments are slowly making their way into the mainstream, but there is still a long way to go before we see widespread consumer adoption.
Visa plans to use the London Olympics as a showcase for mobile NFC, although the trial will only involve a limited number of athletes.
And the infrastructure for consumer adoption appears to be in place with more than 140,000 contactless terminals around the UK.
So what is holding smartphone payments back?
To find out more about NFC payments and the opportunity for retailers, I spoke to The Logic Group's marketing director Mark Kusionowicz.
Majestic Wine has launched a new mobile site to allow its customers to browse and buy wines on the go.
It has been developed by Usablenet, which also designed mobile sites for House of Fraser, Tesco and M&S.
A wine merchant isn’t necessarily the type of business you would expect to have a mobile site, and it doesn’t seem to be a common feature among its competitors.
So how does it measure up in terms of usability?
Streaming music online is a competitive business.
Spotify is probably the most recognisable provider, but the likes of Deezer and Grooveshark are also posting strong user numbers.
In order to keep attracting new users, one of the key challenges for streaming services is differentiating themselves from the competition.
Last.fm seeks to do this by tracking user listening behaviour and recommending artists based on their musical tastes. Since launching in 2002 the London-based company has collected 65bn pieces of track data from its users, which is obviously a powerful tool for advertisers.
To find out how Last.fm makes use of its data and sell its service to marketers, I spoke to commercial director Chris Wistow...
More than a third of UK businesses (36%) now use Facebook to attract new customers, according to data from Basekit.
This makes it more popular as an advertising tool than local business directories such as Yellow Pages and Thomson, which are used by 27% of the 500 small businesses surveyed.
The use of online advertising is now almost as common as print advertising (20% vs. 21%), and Twitter is also quickly gaining popularity (17%).
Launched at the beginning of this month, Present.me enables individuals and businesses to combine online presentations with video, viewable on demand.
I've been asking co-founder & CEO Spencer Lambert about the challenges of launching Present.me, its business model and plans for the future.
It should come as no surprise that 97% of the top 250 internet retailers have a Facebook presence.
However, did you realise that 61% of them have a Pinterest account? Or that just 67% are on Google+?
Social analytics firm Campalyst has pulled together this infographic to reveal how the top internet retailers use social media.
It uses data for the top 250 e-tailers from Internet Retailer's top 500 from 2011.
National Rail Enquiries unveiled its new journey planner app this month and quickly clocked up more than 100,000 downloads.
The iOS and Android app is free to download, though there is an a-free version for £4.99.
It offers live travel information and the ability to plan journeys ahead of time.
Augmented reality ads are slowly making their way into the mainstream, with more and more brands using the technology to engage consumers with hidden digital content.
We’ve reported on several major brands using AR for marketing campaigns, including Waitrose, Nestle, and Tesco.
However, while marketers are all too keen to trumpet their AR trials, stats around consumer engagement are like hens' teeth.
But following on from our post highlighting six successful uses of QR codes, we have found one or two examples of successful AR campaigns.
Almost 70% of tablet owners make a purchase on their device every month, according to a new study by InMobi and Mobext.
Around one in ten of these consumers were also happy to use their tablet for ‘big ticket’ purchases and over 20% of tablet users claim to shop less in bricks and mortar stores since purchasing their device.
‘The Role of Tablets in the Consumer Sales Journey’ report also shows that tablets are no longer niche – 3.9m people in the UK own one, equating to around 13% of households.
Click-through rates on Facebook ads have increased 50% over the past 12 months, according to data from Marin Software.
It also found that the cost-per-click of social ads increased by 26%, while the CPC of marketplace ads decreased by 26%.
Marin said the improvement in CTRs is thanks to Facebook’s new social ads, such as Sponsored Stories.
These ad formats are targeted based on brands that you and your friends have ‘liked’, which Facebook says makes them more relevant.