David Moth

YouTube accounts for 25% of visits to social sites in December

Google maintained its dominance of the search market in December, hoovering up 91.7% of all searches in the UK.

Statistics from Experian Hitwise also reveal that YouTube also had a bumper month, accounting for 25% of visits to social networking sites.

by David Moth 11 January 2012 17:24pm 1 comment

$4.8bn virtual currency market: the expert's view

With Juniper predicting that mobile in-game purchasing will hit $4.8bn by 2016, this is a market that brands can’t afford to ignore.

But can companies take a share of the virtual currency revenue, or are they restricted to using it as an opportunity to promote their brand through sponsorship and ads?

The opportunity is muddied further by the dilemma of whether to charge per download or follow the freemium model and rely on in-game purchasing for monetisation.

by David Moth 12 January 2012 16:13pm 0 comments

Should social media be a bigger part of the Fabergé egg hunt?

Fabergé, famous for its jewelled eggs, is gearing up for a Big Egg Hunt promotion in London, due to start on Shrove Tuesday 2012.

For 40 days and 40 nights there will be 200 Fabergé eggs, decorated by leading artists, designers and jewellers, hidden around central London.

By collecting a map or downloading an app, people can take part in the hunt - which aims to raise £1m for charity.

by David Moth 11 January 2012 15:42pm 1 comment

Facebook places ads alongside social updates in the news feed

Facebook has started placing ads within its news feed, meaning they now show up next to social updates from your friends.

The ads can only feature in a user’s news feed if they or a friend have already ‘liked’ the brand.

by David Moth 11 January 2012 10:46am 4 comments

Google adds social content from Google+ into search results

Google has added a new function called 'Search, plus Your World' that gives prominence to content from Google+ within search results.

To be precise, there are actually three new features – People and Pages, Personal Results and Profiles in Search.

by David Moth 10 January 2012 16:14pm 20 comments

Visa enables NFC payments in LG, Samsung and RIM phones

Visa has announced that its NFC payment system is now certified for use in LG, Samsung and RIM smartphones.

The payWave application allows consumers to use their mobile to pay for goods at the point-of-sale.

by David Moth 10 January 2012 14:52pm 1 comment

Panasonic announces social TV tie in with MySpace

Panasonic has announced plans for a new social TV product at CES – but its big reveal was slightly undermined by the decision to launch the device in partnership with MySpace.

MySpace TV will be integrated into Panasonic connected TVs in the second half of 2012, providing users with the ability to share their viewing experience with friends through their TV set rather than using a mobile or tablet.

by David Moth 10 January 2012 11:48am 3 comments

Upselling is 20 times more effective than cross-selling online

Upselling on e-commerce sites performs 20 times better than cross-selling, according to new research from PredictiveIntent.

The statistics show that upselling, in which visitors are shown similar but more expensive products than the one in view, drives over 4% of sales compared to just 0.2% of sales driven by cross-sales tactics (such as displaying 'people who bought this item also bought').

by David Moth 10 January 2012 10:34am 0 comments

15% of those aged 16-24 turn to social media first for customer service

Once again we see that young consumers want to be able to address customer service issues using social media, according to a new study by Sitel.

Led by consumers aged under 25, Britons are turning to social media sites – including Facebook, Twitter, blogs and forums – to solve problems, search for information or voice complaints.

by David Moth 09 January 2012 16:02pm 4 comments

TfL achieves 4,500 clicks on QR code ad campaign

QR codes are still yet to prove their value. There have been several high profile trials of late; but have they been successful and what do you benchmark success against?