A new study from ExactTarget suggests that almost half (46%) of UK-based online consumers have made a purchase as a result of an email marketing message.
This makes it four times more effective than Facebook (which 10% of people quote as a driver) and text messaging (12%), showing that despite the buzz around social media as a marketing channel brands shouldn’t neglect more ‘traditional’ forms of communication.
The Social Profile UK report, which is based on 1,404 consumer interviews and surveys, also looked at which channels would make consumers more likely to purchase in the future.
TUI Travel has revealed that one of its brands increased online revenue by 30% month-on-month after tracking customers across both online and offline channels.
Over 100 global businesses sit within its Specialist and Activity Sector, which creates bespoke adventure holidays and educational tours.
Due to the nature of these trips, they often involve complex travel itineraries and prolonged purchasing decisions.
As such, customers frequently call the TUI’s travel consultants as well as researching details online.
Obama’s fundraising campaign has debuted a new SMS tool that allows supporters to make a donation simply by texting the number of dollars they want to contribute.
Last week a text message was sent to tens of thousands of previous donors asking them to again open their wallets.
According to Time, the message told supporters to “just reply with the amount you want to give and we’ll charge your saved credit card.”
Half of online customer feedback comes from those that bought products instore, according to Bazaarvoice’s Conversation Index.
The report, which is based on more than 11m pieces of user-generated content created over the past three to six months, also found that these shoppers prove to be less satisfied with the products they purchased than those who buy online.
Bazaarvoice speculates that online customer satisfaction could be higher as shoppers have more access to research, feedback from other consumers and more product options.
Tate has launched a new e-commerce site aimed at increasing sales and driving more revenue to support the organisation’s galleries.
The previous version was almost 10 years old, so Tate Enterprises redesigned the site with a focus on better interaction with old and new customers - while making the site easier to navigate.
Tate has been testing and developing the site with e-commerce provider Venda for more than a year.
Facebook’s brand pages will transition over to the new Timeline layout later today, and data from Vitrue suggests that brands could see fan engagement decrease if they are not properly prepared.
The data shows 52% of brands that initiated the switchover before today’s deadline saw a reduction in engagement rate.
However, 27% saw greater than a 20% increase in engagement when implementing best practice for brand pages.
Vitrue defines best practice as having sharable content, improved visuals that take advantage of the new layout and prioritised content for brand milestones.
Following in the footsteps of Facebook and Twitter, Spotify is attempting to further monetise its platform by creating brand pages.
20th Century Fox is the first advertiser to sign up, with a page customised to promote the forthcoming release of Titanic 3D.
It encourages users to add their favourite songs from 1997 (the year the film was released) and links to a playlist of number one songs from the 1990s.
The page also features a Facebook-integrated app that allows users to create their own film trailer and include three friends in the credits.
Today is the day that Facebook flicks the switch and forces brands to adopt its new Timeline layout.
For the past few months the social network has been in an odd state of limbo, with some brands sticking to the old format while others quick to try out the new features that Timeline provides.
Timeline places a heavy emphasis on images and engagement on the wall, and is a great way for brands with an illustrious history to show off their heritage.
Google’s mission to become a hub for all online activity has taken another step forward with the launch of a new ‘Account Activity’ tool.
The opt-in service logs actions across all Google’s products and produces a password-protected monthly report of the data.
This allows users to track how many emails they send and receive, search activity and how much time they spend logged-in from different locations.
A blog post states that knowing more about your own account activity will help people take stock of what they’re doing online and “help take steps to protect your Google account.”
Disney UK has signed deals with YouTube and Google Play to offer rentals on selected titles such as Pirates of The Caribbean and Real Steel.
This is the company's first content agreement with Google in the UK, which will see films delivered online and mobile devices for £2.49 to £3.49 per film.
Customers will have 30 days from the purchase date to begin watching the rental, and once they've started, 48 hours to finish the film.