Linking Mobile is attempting to use transactional QR codes to take the affiliate model to offline marketing channels.
The codes have been printed onto 100,000 leaflets advertising the Accident Advice Helpline (AAH), which have been distributed across London by promotions company Double Bubble.
Rather than paying up front for cost of printing the hand-outs, AAH will be charged using a cost per acquisition (CPA) model, and Double Bubble with also be paid per registration.
In this case, the 'acquisition' is based on how many customers fill out a form after being directed to a mobile site via the QR code.
More stringent ISP filtering and deteriorating sender reputations mean that global email deliverability declined by 6% to 76.5% in the second half of 2011.
Email certification company Return Path announced the findings in its Global Email Deliverability Benchmark report, which monitored data from 1.1m campaigns.
These covered 142 ISPS in North America, Central and Latin America, Europe, Asia and the Pacific territories from July through December of 2011.
In the UK, 83% of marketing emails reached the inbox, with 7% being delivered to the spam folder and 10% registered as missing or blocked.
The study suggests that an increased volume of emails also contributed to the fall in delivery rates, as overwhelmed consumers are more likely to mark emails as spam rather than unsubscribing.
Independent TV production company All3Media has launched a new connected TV app that will allow viewers to rent its archived shows.
If it proves to be a success, this could be a new way for production companies to monetise their content.
The app will make over 230 hours of content available to rent for a 48 hour period, and includes programmes like Skins, The Only Way Is Essex, Midsomer Murders and Peep Show.
TV App Agency (TAA) has set its sights on the nascent connected TV market with a new product that allows developers to create apps that will work across six different manufacturers.
TAA’s new technology creates apps for Samsung, LG, Philips, Sharp, Opera and Google TV sets from a single source code.
In the past year, the company has created TV apps for Absolute Radio, Spanish broadcaster RTVE, National Rail Enquiries, and for property companies Rightmove, PrimeLocation and Findaproperty.com.
Mobile ad spend increased 157% in 2011 to a record £203.2m, according to the IAB and PricewaterhouseCooper (PwC).
With smartphone ownership now standing at 53% in the UK, the IAB attributes the growth to the rapid uptake of apps and social media, fuelled in part by cheaper tariffs.
Consumer use of smartphones and strong tablet sales has sparked a surge in interest from brands, particularly in the retail, technology and FMCG sectors.
The report also states that 51% of Britons now use a mobile device while watching TV, causing advertisers to create more engaging and interactive rich media ads.
O2 Media MD Claire Valoti said the study reflects the confidence in the marketplace that brands and media agencies have around mobile.
Nearly a quarter of Living Social’s subscribers interact with the deals site via mobile (across both its apps and mobile site) according to the company’s UK MD Peter Briffet.
Speaking during a panel discussion at the Daily Deals Summit Europe, Briffet said that working out how to deliver better content through mobile channels was key to the industry’s future growth.
Groupon UK MD Roy Blanga this morning defended his company’s business model, stating that the deals were "virtually risk-free for merchants".
He said that daily deals sites provide a new source of inspiration for customers and help drive incremental sales.
During a speech at the Daily Deals Summit Europe, Blanga also claimed that it is a misconception that deal subscribers were all driven by discounts.
Television is still the most effective advertising channel in driving traffic to websites, according to a new survey by Deloitte.
The sixth annual ‘State of the Media Democracy’ report, based on responses from 2,276 UK consumers aged between 14 and 75 years old, found that 64% of respondents had visited a website after seeing an advert on TV.
61% said they visited a website after seeing a magazine ad, 59% said a newspaper ad drove them online, while only 12% of respondents said a mobile app advert had prompted them to visit a brand's site.
Rightmove has launched a property search app for Android, adding to an existing portfolio that includes iPad and iPhone apps, and a mobile-optimised site that sees 835,000 visits a month.
The app features a Google Street View function, full screen photos and floor plans, and allows users to contact estate agents directly.
Almost half of the brands that responded to a survey by internet registry service Afilias said that they plan to apply for a 'dot brand' domain name.
This will see companies bid for ownership of an own-brand extension such as .pepsi, .apple or .dell.
The study shows high awareness of the new generic top-level domain (gTLD) programme from The Internet Corporation for Assigned Names and Numbers (ICANN) - which will choose which of the 500 applications get accepted.
But a lack of detailed knowledge around the application process means that companies may miss the opportunity to own their own name - something that may not arise for up to another decade.