Dela Quist
Responsible for the email marketing of some of the UK's largest and most succesful brands.
Our agency has maintained a 100% focus on email marketing for over 10 years.
I am the founder and CEO of the UK's only agency dedicated to Email Marketing. www.alchemyworx.com
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Dela Quist explains how new ways of measuring email performance can boost ROI and give you a new perspective on your email strategy. Find out how customer-based metrics could transform your campaigns.
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by Dela Quist
28 April 2008 08:30am
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One of the questions I am asked most frequently is 'which email service provider or delivery platform is the best?'
The answer is 'how long is a piece of string?'
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by Dela Quist
22 January 2008 14:36pm
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Dela Quist looks at why 40% of subscribers to an email database may not open a single message they are sent for six months or more.
He says this is not necessarily a bad thing as they are ‘unemotionally subscribed’ – they still want to receive messages from you but are not in a position to take up your offer today.
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by Dela Quist
04 December 2007 13:18pm
3 comments
Are we overloading our customers’ in boxes? How many is too many?
Dela Quist sheds light on the question of inbox overload and offers encouragement to email marketers who make an effort to ensure the emails they send are timely and relevant.
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by Dela Quist
01 November 2007 15:18pm
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