The following H&R Block case study is excerpted from my latest report, Online Communities Part Two: Engaging Your Community Across Multiple Platforms. This 17-page report is the second in a series of four that I'm writing for Econsultancy, and develops material covered in last month's Online Communities: Starting a Community.
One example of a company who is "rocking customer service issues via Twitter" is the tax services company, H&R Block. Whether or not you use H&R Block for your personal or business tax preparation, it's clear they have invested time and money into growing and engaging with their online community on Facebook, Twitter, and YouTube.
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by DJ Waldow
12 April 2012 16:15pm
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