Elisabeth Edvardsen

Why brands should consider outsourcing their community management

Community management and whether or not it should be outsourced to agencies has been a point of discussion ever since brands started dipping their toes in the social media pool. 

We expect this debate to continue as the social channels mature, but here are three reasons why this role in the marketing mix sits better outside of the organisation.

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by Elisabeth Edvardsen 18 October 2012 09:12am 5 comments