Graham Charlton
Graham Charlton is Editor of the Econsultancy blog, covering e-commerce, SEO, and more. He also contributes to our Best Practice Guides and other reports. You can contact him at graham.charlton@econsultancy.com.
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Andy Beal at MarketingPilgrim has an interesting article, in which he reports claims from Google that their click fraud rate is less then 2%.
Andy has been talking to Google’s business product manager for trust and safety, Shuman Ghosemajumder, about click fraud detection. He was shown a PowerPoint presentation which was normally for Google employees' eyes only.
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by Graham Charlton
13 December 2006 12:34pm
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Business social networking service OpenBC, a Teutonic version of LinkedIn, has announced that it has raised €35.7 million in an IPO. Its market cap is about €157 million.
OpenBC, which is rebranding as Xing, has around 1.5 million members, and was able to boost its revenues year-on-year from €1.6 million to just under €6 million at the end of the last fiscal year.
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by Graham Charlton
12 December 2006 13:43pm
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It seems that, when they came to designing an IE7 promo page, Google couldn't be bothered to start from scratch, and produced a page that looks remarkably similar to Yahoo's.
Both Yahoo and Google have produced personalized versions of the new Internet Explorer 7 browser – Matthew Ingram has the screenshots.
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by Graham Charlton
12 December 2006 13:46pm
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The American Express Retail Monitor has found that, as shoppers become more clued up about the products they are buying, retailers have realised the importance of providing product information.
The survey found that 85% of retailers view the provision of product information as a key factor in attracting the kind of consumers who now demand comprehensive product information before making a purchase.
All of which sounds a lot like common sense, yet we all know that many etail sites still fail in this area.
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by Graham Charlton
12 December 2006 11:40am
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The New York Times announced on Monday that it will allow its stories to be commented upon, yet it stops short of embracing user-generated content by allowing comments only through third party sites (Digg, Facebook and Newsvine).
It is the first time the newspaper's online site has added a news-sharing tool, which will allow users to discuss its stories on social news sites, though in truth users can do this anyway...
Nevertheless, the paper has embedded links to all three sites onto many of its online stories.
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by Graham Charlton
14 December 2006 12:15pm
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Research by Ernst & Young has found that the volume of cash invested in venture capital globally has reached the highest levels for four years, which may prompt some folk to talk about dotcom bubbles once again.
Worldwide, VC investment is predicted to top $32 billion, which would make 2006 the highest year for VC investment since 2002, when the global figure was $51.22 billion. In the first three quarters of 2006, $25.39 billion in venture capital was invested.
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by Graham Charlton
11 December 2006 17:41pm
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Pluggd, a Seattle based startup, has raised $1.65m in funding from Intel and angel investors to help it start distributing its technology.
Pluggd is a podcast directory, but what makes it special is its ‘HearHere’ technology, which allows users to search within audio internet programming to find the segments they want.
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by Graham Charlton
08 December 2006 10:33am
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Channel 4 has today launched its online video on demand service, offering a wide range of programming for download up to 30 days after broadcast.
The line up of programmes on 4oD is impressive, with 128 TV shows available to download, from recent series like Shameless to classic episodes of Father Ted.
Films, including the magnificent Withnail And I, are also available, with more planned...
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by Graham Charlton
07 December 2006 17:24pm
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Online readers of News Corp's leading media outlets in Australia and the UK- FOXSPORTS.com.au and The Sun - have been pitched against one another in a competition to win the inaugural StickCricket.com Ashes contest.
It seems that England’s cricket fans are doing a lot better than Flintoff and his team. While the real team froze when facing Shane Warne, their Stick Cricket counterparts managed to win the second StickCricket test, levelling the series at 1-1.
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by Graham Charlton
07 December 2006 13:43pm
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BSkyB has announced that it will work with Google in a deal which will help it develop its broadband products and services.
Initially, Google will provide a version of Google Mail using the @sky.com domain name, as well as a video-sharing service which will use Google’s video content tools.
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by Graham Charlton
06 December 2006 17:39pm
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