Graham Charlton

Why internal linking is vital for publishers

Internal linking is an important SEO tactic, but it's also important to optimise the site experience for users.

In this article, look at the importance of internal linking for publishers, and explain the tactics I use on this blog.

I don't claim to be the font of all knowledge on this issue, so I'd love to see your tips as well....

by Graham Charlton 12 March 2013 10:48am 7 comments

10 valuable Google Analytics custom reports

Google Analytics's standard reports can be limited, so a little customisation is necessary to improve the quality of insight you can gain.

If like me, you're a relative amateur with Google Analytics, ready-made custom reports can save you a lot of time.

There are various reports here, some useful for publishers, some for ecommerce sites, and some for SEO analysis.

Just log in to your Google Analytics account and click the links to add these to your custom reports list...

by Graham Charlton 05 March 2013 11:21am 29 comments

Start Me Up! A profile of C.A.S.T.

 C.A.S.T. is an advertising platform which allows publishers to easily create, sell, scale and manage native ad inventory.

I caught up with the team to discuss the platform and ask them about their plans for the future...

by Graham Charlton 28 March 2013 16:55pm 0 comments

40% of consumers are unaware that Google Adwords are adverts

Research carried out by Bunnyfoot suggests that many people are unaware of the difference between paid and organic search listings, with 40% of web users unaware they were adverts.

While conducting a research project for an insurance sector client, Bunnyfoot discovered that 81% of users clicked on Google Adwords listings as opposed to natural search results.

Further investigation of this surprising bias revealed that 41 out of the 100 individuals tested did not know that Adwords were paid-for adverts, believing them instead to be the most authoritative links.

by Graham Charlton 28 February 2013 11:19am 6 comments

Start Me Up! A profile of TubeRank

Video content is an increasingly important part of any brands marketing mix. TubeRank aims to help agencies and brands make viral videos, with the ambition to make YouTube a better place full of better content.

I've been asking TubeRank founder Chris Quigley about the app and the company's business model...

by Graham Charlton 26 February 2013 12:15pm 0 comments

Q&A: RSA's Dan Huddart on web analytics and optimisation

Dan Huddart heads Web Analytics at RSA Group, a global insurance company. He oversees a group of analysts which works as an internal agency across all RSA brands, overseeing analytics and optimisation of digital properties in 33 countries.

  Below he talks about testing, personalisation, a global web dashboard and how showing images of the right breed of dog can significantly improve pet insurance conversion rates.

by Graham Charlton 26 February 2013 11:55am 9 comments

Start Me Up! A profile of   Leadfindr

  Leadfindr is a new startup from Mark Rogers, Raoul Urma and Econsultancy guest blogger Justin Rees. It is a social media lead generation platform that enables brands to use social media to find genuine prospects.

I've been asking Justin and Mark about Leadfindr, the business model behind it, and the company's plans for world domination...

by Graham Charlton 15 February 2013 10:11am 0 comments

Start Me Up! A profile of Punos Mobile

Meeting Assistant is the first app from Finnish startup Punos Mobile, which aims to improve the porductivity and outcomes from business meetings.

I've been asking Founder and CEO Hannu Alakangas about the compant, the product, and its plans for the future...

by Graham Charlton 07 March 2013 11:20am 0 comments

How well does Asda perform on mobile?

Last year, David Moth reviewed Asda's mobile site, and was critical of a few aspects of the site.

It has since been updated so, in the interests of fairness, I decided to revisit the site to see how well Asda is adapting to the enormous opportunities that mobile provides...

by Graham Charlton 14 February 2013 10:16am 0 comments

45% of companies aren't conducting UX testing: report

It seems a lot of companies are happy to work on 'hunches' and best guesses when it comes to user experience, with 45% not conducting any UX testing at the moment.