Graham Charlton

45% of companies aren't conducting UX testing: report

It seems a lot of companies are happy to work on 'hunches' and best guesses when it comes to user experience, with 45% not conducting any UX testing at the moment.

However, of these companies, the majority have begun to see the light, with 73% planning to start testing in the next 12 months.

Our User Experience Survey Report 2013, produced in association with WhatUsersDo, surveyed more than 1,400 digital and ecommerce professionals.

Here are a few highlights from the survey...

by Graham Charlton 08 February 2013 10:13am 2 comments

Start Me Up! A profile of madvertise

Founded in Berlin, Madvertise is a mobile ad startup which has so far received more than $10m in VC funding.

I've been asking CEO Christof Wittig about the company and its plans for future growth...

by Graham Charlton 26 March 2013 18:02pm 0 comments

Start Me Up! A profile of Foap

Foap is a mobile mobile stock photography agency, which allows users of its app to sell their iPhone images on the Foap Market.

I've been asking the company about its business model and plans for the future.

by Graham Charlton 11 February 2013 09:14am 0 comments

Start Me Up! A profile of VouchedFor

VouchedFor is a startup which lets people find, rate and review financial advisers. Its investors have previously been involved with Zoopla, eBay, Betfair, Ocado and Capital One.

I've been asking CEO and Founder Adam Price about VouchedFor's business model, and his future plans...

by Graham Charlton 07 February 2013 11:05am 0 comments

Start Me Up! A profile of KashFlow

KashFlow is a web based accounting system, which has been developed for small businesses.

I've been asking Founder and CEO Duane Jackson to explain KashFlow's business model and its future plans.

by Graham Charlton 04 February 2013 13:26pm 4 comments

20 heinous examples of PR and social media jargon

We're not big fans of jargon and PR speak on this blog, and we did round up some of our least favourite words and phrases a few years ago.

We also have a banned words and phrases section in our blog style guide, which aims to keep godawful phrases like 'paradigm shift' and synergies' off the pages of this blog.

People keep coming up with this guff though, so I've listed some further crimes against the English language...

by Graham Charlton 01 February 2013 11:19am 45 comments

Carousels on ecommerce sites: are they worth bothering with?

Carousels on ecommerce sites are now commonplace, but are they useful for retailers?

In theory, they offer a chance for sites to put multiple messages in prime postion on homepage, but there are drawbacks.

I've been looking at the potential problems with carousels, as well as asking ecommerce professionals for their views...

by Graham Charlton 30 January 2013 11:24am 12 comments

83% of online shoppers need support to complete a purchase: stats

Online shoppers expect to receive assistance within five minutes, otherwise will either head elsewhere or abandon a purchase altogether.

This stat comes from LivePerson's Connecting with Consumers report, which is based on a survey of more than 5,700 online consumers from the UK, USA, Australia, France, Germany and Italy.

The report contains some interesting stats. Here are a few highlights...

by Graham Charlton 30 January 2013 09:43am 3 comments

Can an algorithm predict the success of video ads?

A new algorithmic tool aims to predict the amount of earned media video ads are likely to attract before they are launched.

Unruly Media's ShareRank tool aims to provide advertisers with insight into the psychological, social and content triggers which influence success, and to allow them to do this before they spend any money on ads.

Unruly's Head of Business Development, Cat Jones, has been working on ShareRank for the past six months. I've been asking her about the tool.

by Graham Charlton 29 January 2013 09:37am 1 comment

Q&A: John Lewis on the ingredients of a successful multichannel retail strategy

As less forward-thinking retailers have gone under in the past couple of weeks, John Lewis has been a high street success story, thanks in no small part to its multichannel approach.