Guest Author

Five online marketing tips for organic stores

Leon Bailey Green gives organic stores five online marketing tips...

by Guest Author 27 May 2008 13:51pm 1 comment

The Analytics Gap - how free tools affect the industry and company strategy

The trend towards free analytics technology, accelerated by Yahoo's acquisition of IndexTools and plan to make it a free service , raises interesting questions both for vendors and for organisational planning, writes Lynchpin's Andrew Hood .

by Guest Author 12 May 2008 16:43pm 1 comment

What will the end of BPF mean for advertisers?

Believe it or not, there once was a time when Google still had to convince large advertisers that online marketing (and more specifically search engine marketing) was a very cost-effective channel to acquire customers.

Initially Google provided discount to advertising agencies to encourage the adoption of its Adwords platform but in 2006, since this model wasn’t really fair towards other advertisers, Google replaced it with the Best Practice Funding (BPF) Programme.

by Guest Author 12 May 2008 13:22pm 0 comments

The Google Trademark change – will it level the playing field?

Probably one of the most material and controversial changes for the UK and Irish paid search markets is almost upon us – the relaxation of the trademark protection Google currently affords to brands will cease on 5 May 2008.

As Ivan Izikowitz writes, some analysts and industry experts have taken the cynical view that this is merely a way for Google to stimulate volume and/or increased prices at a time when its revenue growth is slowing.

There is another perspective, however…

by Guest Author 29 April 2008 08:58am 5 comments