Heather Taylor

Heather is a writer and filmmaker who covers media and communications, tech, ecommerce and the arts and was listed by Brand Republic as one of the top 200 most influential bloggers in 2011. She is currently editorial director of Econsultancy in New York.

Prior to her move to Econsultancy, Heather was acting editor of About the BBC, the BBC corporate blog and website, and managed online corporate reputation for the BBC. Previous roles included social media manger for PayPal UK and social media/ PR manager for Groundswell award winner, giffgaff.

Heather speaks at events on social media, marketing, community and filmmaking - previous speaking engagements include talks at ComicCon, Reputation Online Live, Technology for Marketing and Advertising, PR Week, European Customer Experience World, Social Media in Business, Media Camp London, and Digital Surrey. She has also advised on social media strategy for a number of startups and charitable organizations.

JUMP feature: Jim Lefevere on digital marketing for pharma

In the upcoming months as we prepare for JUMP in New York in November, we will be interviewing some of our speakers to highlight a little bit about them, what they are working on and a few thoughts on the topic they will be focusing on at JUMP.

First up in our interview series is Jim Lefevere, Roche's Director of Global Digital Marketing. He heads up the digital strategy, marketing and operations for one of Roche's business areas.

by Heather Taylor 12 July 2012 18:29pm 1 comment

Social Media Week and Skillshare launch new social media school

Today, Social Media Week has announced its partnership with Skillshare to launch The School of Emerging Media & Technology in the US this fall with plans for international expansion in 2013.

This school aims to be the first accredited school on Skillshare that provides year round training in social media.

by Heather Taylor 10 July 2012 20:10pm 0 comments

SBI: Capcom strikes social gold with Resident Evil

For a lot of businesses, the social space still has limited budgets and little experimentation, but some are starting to make headway.

To highlight this movement, each week we’ll be showcasing of two companies who are part of The Dachis Group’s Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space.

Today we’ll be looking at two brands – a video game provider and a retailer – as analyzed by the Dachis Group team. We'll also take a glimpse at the top twenty brands on the Social Business Index to see how the biggest brands in social are faring.

by Heather Taylor 06 July 2012 20:02pm 0 comments

Digital dose: Interesting content is key

Each week with Digital Dose, we will be talking to top marketers their top tips for their peers.

Today, we highlight a tip from Chris Tolles, CEO of Topix, who details how you should focus on content that interests your customer rather than pushing sales.

by Heather Taylor 05 July 2012 20:27pm 1 comment

Chris Brogan: Be helpful, be brief, and listen

Chris Brogan has probably done it all in his 12 years in the digital space of online networks and social communities.

Now a best selling author, his latest book Google+ for Business tries to help businesses understand how Google+ offers tangible opportunities that aren't available anywhere else.

I had a chance to meet Chris in person a couple weeks ago at Blogworld. Normally I'd cut down my interview and weed out the additional exchanges, but because I enjoyed the interview so much I left the whole conversation in.

by Heather Taylor 03 July 2012 22:14pm 1 comment

Maximizing the impact of Generation Y in the workforce: Infographic

Most marketers seem interested in diving into the minds of the millennials. This especially applies as Generation Y move to become a central part of the workforce (yes, this means they'll have more money).

MBA@UNC, the online mba program at the University of North Carolina, launched a new infographic today on the whos, hows and whys of managing Generation Y. This was made in partnership with the Young Entrepreneur Council as part of their #FixYoungAmerica campaign.

by Heather Taylor 02 July 2012 22:20pm 7 comments

Craig Hanna on the rise of mobile

In just over three months, Econsultancy will be heading to Vegas for the 2012 Direct Marketing Association (DMA) global event for real-time marketers.

Not only will we be covering the wide range of panels and speakers there, but our North American EVP, Craig Hanna, will be leading the panel "What do users want from mobile commerce sites."

by Heather Taylor 29 June 2012 17:02pm 0 comments

The rise of real time bidding

Much has changed during the rise of online bidding, social media and video that it has made the old ad serving companies irrelevant.

Michael Rubenstein, president of AppNexus, has been working for the past three years on developing better technology in the ad serving space.

AppNexus has grown very quickly into a global company and is trying to establish a new standard for advertising technology.

by Heather Taylor 29 June 2012 14:02pm 2 comments

Digital dose with Carolyn Carden, HP

Each week, we will be talking to marketers across the globe about what top tips they think will help other marketers excel in their day to day practise.

Today, we hear from Carolyn Carden from Hewlett Packard on why you should always focus on the customer first.

by Heather Taylor 27 June 2012 18:49pm 0 comments

The need for online speed in America

Americans need instant gratification more than ever if you look at their online habits.

Google found that slowing search results by just 4/10ths of a second would reduce the number of searches by eight million a day and one in four people abandon a web page that takes more than four seconds to load.

This need for speed is not only affecting how we consume the web or buy online, but it's reaching into what we eat, how we date and even how long we can stand being in line.

by Heather Taylor 26 June 2012 20:45pm 2 comments