Econsultancy recently held its first ever Digital Cream in San Jose, our invitation-only event for senior client-side digital marketers.
Opened by Econsultancy EVP, Craig Hanna, Digital Cream San Jose had marketers from companies such as HP, AOL, Macy's, ModCloth and eBay participate in the roundtables, with a keynote by Chris Tolles, the CEO of Topix, on how marketers can apply techniques from presidential campaigns to their own campaigns.
LinkedIn announced two new additions to its offering this morning: LinkedIn Targeted Status Updates product and a new follower insight page to help track not only who is following you but who and how your company messages are being shared.
The targeted status updates is a huge step forward for LinkedIn. It is reminiscent of Google + circles except you have more control per each message to filter by industry, seniority, job function, company size, non-company employees, and geography.
Each message shows statistics, similar to Facebook's message insights, highlighting the number of followers in the targeted group and how many impression it received, as well as clicks, shares and the percentage of engagement.
Today at Digital Cream in San Jose, Chris Tolles of Topix started the day of round tables and discussions by looking at how marketers can model their campaigns on political campaigns.
As we gear up for the next US election this fall, the topic is not only timely but as the presidential campaigns move rapidly to their end in the upcoming months, there are continual lessons to be learned.
The Avis Budget Group runs two of the largest brands in the car rental business. Between the two there are 120 million rental days from 10,000 locations. This accounts for 28 million transactions and seven billion in annual revenue.
John Peebles, VP of Marketing Strategy and Innovation, gave a little insight into how the company looks at attribution, branding and how it can respond to customers to drive conversion.
Data harvested for political campaigns or brands can be both seductive and overwhelming.
Joel Benenson, the lead pollster for President Obama's campaign & founding partner of Benenson Strategy Group, gave today's midday keynote speech at the ARF Audience Measurement 7.0 Summit in New York on how we need to look at what data we need rather than how much we can have.
The most important point Benenson stressed is that we must not allow advances in measurement, that provides us with more and more data, to obscure our insights of human decision making.
Yesterday at Blogworld, Callan Green from Sony Electronics presented Sony's new Pinterest strategy and highlighted how businesses can get started in this growing space.
When you are preparing for the launch of this kind of strategy, it's helpful for your team to begin by using the platform personally. Next, it's important to research existing brand pins in the community. When Sony searched Pinterest, they found a lot of gadgets as they expected but they also found a lot of old school products and pictures of fan made products such as Sony walkman shaped cakes.
By knowing what fans wanted, this allowed the Sony team to plan its potential boards and analyze the assets they already had in its Flickr community, in house and in its archives.
Rick Wion, the director of Social Media at McDonald's, opened his presentation at Blogworld in New York this week with the statement "everyone loves a crisis."
Controversy spurs conversation, crisis can drive traffic, and hand-wringing draws a lot of attention. In most cases, pundits are very good at it.
But what can you do as a company to navigate these waters?
As businesses see the employees who started their social media accounts and strategies start to move on to other work, the question of who owns social media is on the rise.
In the last couple of years, this has led to a number of high profile lawsuits in the states.
At the Footwear News Summit today in New York, Blake Mycoskie took to the stage to speak about TOMS shoes and his top three tips for success.
The idea of TOMS came after Mycoskie went on vacation to Argentina and saw that children there were in need of shoes and in fact, couldn't go to school without them. He thought he'd sell shoes where every pair a customer bought, a pair of shoes would go to one of the children in the village he visited.
That was all TOMS was meant to do.
Last month at Lithium's Network Conference, Lyle Fong, Lithium's co-founder, reiterated how we have to start to look differently at how businesses use social media for marketing and support.
In order to be successful, the four "gears" of acquisition, engagement, enlistment, and monetization have to all spin equally. But in order to get there, you have to get them moving in a specific order depending on your purpose.