Heather Taylor
Heather is a writer and filmmaker who covers media and communications, tech, ecommerce and the arts and was listed by Brand Republic as one of the top 200 most influential bloggers in 2011. She is currently editorial director of Econsultancy in New York.
Prior to her move to Econsultancy, Heather was acting editor of About the BBC, the BBC corporate blog and website, and managed online corporate reputation for the BBC. Previous roles included social media manger for PayPal UK and social media/ PR manager for Groundswell award winner, giffgaff.
Heather speaks at events on social media, marketing, community and filmmaking - previous speaking engagements include talks at ComicCon, Reputation Online Live, Technology for Marketing and Advertising, PR Week, European Customer Experience World, Social Media in Business, Media Camp London, and Digital Surrey. She has also advised on social media strategy for a number of startups and charitable organizations.
Article after article has claimed “email is dead." Not only does email marketing have stanch supporters, saying that it doesn’t work simply isn’t true. For some, it works better than anything else.
Facebook has announced it's partnership with US Today to create the 
Google, PayPal, Facebook, Yahoo and Microsoft, alongside 10 other leading email, security and financial providers, have formed the technical working group, DMARC, in order to reduce email phishing and spam.
As this week's news is dominated with the news of another founder splitting ways with his company, we're reporting moves in the US by RIM, Virgin America, Nokia, Comcast and Zynga amongst others.
Since businesses discovered the revenue potential of fans and followers, they have been clamouring to acquire them. But what gives greater value? Those you acquire through good social media strategy and engaging content, or those you buy.
Last week Gnip, the leading provider of social media data for enterprise applications, announced its 
President Barack Obama will be the first president to use Google Plus Hangouts
to chat with voters in a 45 minute open forum after his State of the
Union address tomorrow. 
Business audience marketing agency, Bizo, are encouraging marketers
to capitalize on where audiences spend most of their time online instead
of expecting potential customers to come to them.
Welcome to our new weekly round up brought to you by the US Econsultancy team.
Occasionally, you'll see a post on a significant move by company
founders and CEOs but for the most part these pages will show you how to
make marketing (and the internet) better. 
Job of the week
Most popular posts this month
- Introducing the Modern Marketing Manifesto
- How should you respond to awkward customers on social media?
- 14 fantastic scrolling websites that tell a story
- 70+ epic social media case studies, stats, blog posts and more
- 10 of the best social media campaigns from 2012
- Eight ways Google Universal Analytics will change the way businesses use data
Top Jobs
Most commented posts this month
- Our Modern Marketing Manifesto: will you sign? 153 comments
- Introducing the Modern Marketing Manifesto 117 comments
- How should you respond to awkward customers on social media? 69 comments
- Is Primark mad to ignore ecommerce? 37 comments
- Is guest blogging becoming risky? 26 comments
- Five lovely new features that mean Google Plus is about to take hold 16 comments
Popular blog tags (by posts)
